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Influence of virtual communities in purchasing decisions: The participants' perspective
16 references·0 citing·44 second hop
Influence of virtual communities in purchasing decisions: The participants' perspective (2013)Influence of virtual communities in purch…Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Networked Narratives: Underst…Cultures and Organizations, Software of the mind. Intercultural Cooperation and Its Importance for survival (2010)Cultures and Organizations, S…A social influence model of consumer participation in network- and small-group-based virtual communities (2004)A social influence model of c…Intentional social action in virtual communities (2002)Intentional social action in …Net gain: Expanding markets through virtual communities (1999)Net gain: Expanding markets t…E-tribalized marketing?: the strategic implications of virtual communities of consumption (1999)E-tribalized marketing?: the …Net Gain: Expanding Markets Through Virtual Communities (1998)Net Gain: Expanding Markets T…The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)The need to belong: Desire fo…Measures of Personality and Social Psychological Attitudes: (1992)Measures of Personality and S…Measures of Self-Esteem (1991)Measures of Self-EsteemMeasurement of Consumer Susceptibility to Interpersonal Influence (1989)Measurement of Consumer Susce…Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Consumer Research and Semioti…Reference Group Influence on Product and Brand Purchase Decisions (1982)Reference Group Influence on …Personal involvement as a determinant of argument-based persuasion. (1981)Personal involvement as a det…Informational and Normative Social Influence in Buyer Behavior (1975)Informational and Normative S…A study of normative and informational social influences upon individual judgment. 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References

  • 1995The need to belong: Desire for interpersonal attachments as a fundamental human motivation.21,991 cited
  • 1955A study of normative and informational social influences upon individual judgment.4,815 cited
  • 2010Cultures and Organizations, Software of the mind. Intercultural Cooperation and Its Importance for survival3,923 cited
  • 2004A social influence model of consumer participation in network- and small-group-based virtual communities2,242 cited
  • 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
  • 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
  • 1981Personal involvement as a determinant of argument-based persuasion.1,933 cited
  • 1991Measures of Self-Esteem1,833 cited
  • 1999Net gain: Expanding markets through virtual communities1,673 cited
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  • 2002Intentional social action in virtual communities1,490 cited
  • 2014Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities1,486 cited
  • 1992Measures of Personality and Social Psychological Attitudes:1,351 cited
  • 1975Informational and Normative Social Influence in Buyer Behavior967 cited

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1986
Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance
753 cited
  • 1998Net Gain: Expanding Markets Through Virtual Communities740 cited
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