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The Effects of Program-induced Mood States on Memory for Commercial Information
16 references·8 citing·41 second hop
The Effects of Program-induced Mood States on Memory for Commercial Information (2001)The Effects of Program-induced Mood State…Advances in Consumer Research (2025)Advances in Consumer ResearchHandbook of Social Cognition (2014)Handbook of Social CognitionMood and the use of scripts: Does a happy mood really lead to mindlessness? (1996)Mood and the use of scripts: …The Power of Feelings in Understanding Advertising Effects (1987)The Power of Feelings in Unde…Positive Affect, Cognitive Processes, and Social Behavior (1987)Positive Affect, Cognitive Pr…Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising (1987)Assessing the Role of Emotion…Affective Responses Mediating Acceptance of Advertising (1986)Affective Responses Mediating…Mood States and Consumer Behavior: A Critical Review (1985)Mood States and Consumer Beha…The influence of affect on categorization. (1984)The influence of affect on ca…Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states. (1983)Mood, misattribution, and jud…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Affect, generalization, and the perception of risk. (1983)Affect, generalization, and t…Advances in Consumer Research (1983)Advances in Consumer ResearchThe Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Current issues and research in advertising (1978)Current issues and research i…Affect, accessibility of material in memory, and behavior: A cognitive loop? (1978)Affect, accessibility of mate…Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software (2015)Program–Ad Matching and Telev…Eco-harmful media perceptions and consumer response to advertising (2015)Eco-harmful media perceptions…The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads (2011)The Influence of Editorial Li…The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands (2011)The impact of emotional appea…Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising (2010)Gender and Personality Driver…Die Relevanz fiktionaler Medienwelten für das Marketing (2009)Die Relevanz fiktionaler Medi…The Effect of Mixed Emotions in Advertising: The Moderating Role of Discomfort with Ambiguity (2007)The Effect of Mixed Emotions …Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl (2003)Evaluating the Significance o…The magical number seven, plus or minus two: Some limits on our capacity for processing information. 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.4,951 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2014Handbook of Social Cognition4,154 cited
  • 1983Advances in Consumer Research2,879 cited
  • 1983Affect, generalization, and the perception of risk.1,854 cited
  • 1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising1,636 cited
  • 1978Affect, accessibility of material in memory, and behavior: A cognitive loop?1,494 cited
  • 1987Positive Affect, Cognitive Processes, and Social Behavior1,444 cited
  • 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
  • 1984The influence of affect on categorization.1,111 cited
  • 1986Affective Responses Mediating Acceptance of Advertising1,076 cited
  • 1985Mood States and Consumer Behavior: A Critical Review1,046 cited
  • 1978Current issues and research in advertising940 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited

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  • 1996Mood and the use of scripts: Does a happy mood really lead to mindlessness?799 cited
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    • 2003Evaluating the Significance of Placement on Recall of Advertisements during the Super Bowl37 cited
    • 2010Gender and Personality Drivers of Consumer Mixed Emotional Response to Advertising32 cited
    • 2011The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands21 cited
    • 2015Program–Ad Matching and Television Ad Effectiveness:A Reinquiry Using Facial Tracking Software20 cited
    • 2015Eco-harmful media perceptions and consumer response to advertising15 cited
    • 2011The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads13 cited
    • 2007The Effect of Mixed Emotions in Advertising: The Moderating Role of Discomfort with Ambiguity12 cited
    • 2009Die Relevanz fiktionaler Medienwelten für das Marketing2 cited