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Marketing and sales: optimization of a neglected relationship

16 references·16 citing·47 second hopsampled

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References

1995Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?1,478 cited
1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
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1999The Role of Marketing831 cited
1999Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing524 cited
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1994The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes413 cited
1984Industrial marketing strategy357 cited
1994The Influence of the Market Orientation of the Firm on Sales Force Behavior and Attitudes302 cited
2005Sales and Marketing Integration: A Proposed Framework261 cited
1998Business Marketing Management198 cited
1985A Boundary Theory Investigation of the Product Manager's Role158 cited
2002Selling in the new millennium155 cited
1994Getting closer and nicer: partnerships in the supply chain151 cited
1993

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Co‐ordinating sales and marketing in consumer goods firms

104 cited

2000Sales force automation usage, effectiveness, and cost‐benefit in Germany, England and the United States89 cited

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2009How is marketers' credibility construed within the sales-marketing interface?51 cited
2022The sales-marketing interface: A systematic literature review and directions for future research46 cited
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