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Price communications in online and print coupons: An empirical investigation
16 references·8 citing·42 second hop
Price communications in online and print coupons: An empirical investigation (2004)Price communications in online and print …Media Effects (2009)Media EffectsThe Effects of Time Constraints on Consumers' Judgments of Prices and Products (2003)The Effects of Time Constrain…What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)What is Interactivity and is …Media Effects (2002)Media EffectsThe Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)The Effects of Progressive Le…The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges (1998)The Roles of Price, Performan…The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions (1998)The Effects of Price-Comparis…New Media Interactive Advertising vs. Traditional Advertising (1998)New Media Interactive Adverti…The Psychology of Attitudes (1997)The Psychology of AttitudesMarketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Promotion Signal: Proxy for a Price Cut? 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(1977)The theory of planned behavior (1991)Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)The Effects of Product Class Knowledge on Information Search Behavior (1985)Reconceptualizing the Determinants of Risk Behavior (1992)Understanding Service Convenience (2002)Customer repurchase intention (2003)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Value-based Adoption of Mobile Internet: An empirical investigation (2005)On the malleability of automatic attitudes: Combating automatic prejudice with images of admired and disliked individuals. (2001)Reinforcing Spirals: The Mutual Influence of Media Selectivity and Media Effects and Their Impact on Individual Behavior and Social Identity (2007)Theory and measurement of generalized problematic Internet use: A two-step approach (2010)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. (2002)Customer value: The next source for competitive advantage (1997)
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References

  • 1997The Psychology of Attitudes7,143 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 2009Media Effects1,668 cited
  • 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
  • 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,138 cited
  • 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
  • 1990Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective1,054 cited
  • 1990Promotion Signal: Proxy for a Price Cut?483 cited
  • 1998New Media Interactive Advertising vs. Traditional Advertising467 cited
  • 2003The Effects of Time Constraints on Consumers' Judgments of Prices and Products

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461 cited
  • 2002Media Effects448 cited
  • 1985Perceived quality : how consumers view stores and merchandise412 cited
  • Cited by

    • 2011Adding clicks to bricks: A study of the consequences on customer loyalty in a service context55 cited
    • 2014Influence of coupons on online travel reservation service recovery40 cited
    • 2022“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons28 cited
    • 2017Online versus Offline Promotional Communication22 cited
    • 2010Consumer response to promotions in the presence of surcharge: implications for online retailing20 cited
    • 2005Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach17 cited
    • 2015Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality15 cited
    • 2011Some Personal Reflections on Pricing Research13 cited