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Entrepreneurial marketing and the role of information – evidence from young service ventures
16 references·6 citing·40 second hop
Entrepreneurial marketing and the role of information – evidence from young service ventures (2009)Entrepreneurial marketing and the role of…The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale (2005)The Effect of a Market Orient…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Service Management and Marketing: A Customer Relationship Management Approach (2000)Service Management and Market…The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms (1997)The Moderating Effect of Envi…The determinants of entrepreneurial activity (1995)The determinants of entrepren…Leistungsbündel als Absatzobjekte Ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen (1994)Leistungsbündel als Absatzobj…The Relationship between Marketing Orientation and Entrepreneurial Orientation (1991)The Relationship between Mark…Principals and Agents: The Structure of Business (1990)Principals and Agents: The St…Strategic management of small firms in hostile and benign environments (1989)Strategic management of small…The Economics of Agency. (1984)The Economics of Agency.Differentiating Entrepreneurs from Small Business Owners: A Conceptualization (1984)Differentiating Entrepreneurs…Agency Problems and the Theory of the Firm (1980)Agency Problems and the Theor…The Determination of Financial Structure: The Incentive-Signalling Approach (1977)The Determination of Financia…Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Theory of the firm: Manageria…Competition and Entrepreneurship (1974)Competition and Entrepreneurs…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)The Market for "Lemons": Qual…Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA) (2022)Conditions of One-Way and Two…The Effect of Entrepreneurial Marketing on the Performance of Small and Medium-sized Enterprises (2021)The Effect of Entrepreneurial…Effective entrepreneurial marketing on Facebook – A longitudinal study (2018)Effective entrepreneurial mar…Kommunikationsmanagement von Gründungen in der Kultur- und Kreativwirtschaft: Eine empirische Bestandsaufnahme (2016)Kommunikationsmanagement von …The role of knowledge in entrepreneurial marketing (2011)The role of knowledge in entr…Diskussionslinien der Entrepreneurial Marketing-Forschung: Ergebnisse einer Zitationsanalyse (2011)Diskussionslinien der Entrepr…Organization and environment (1967)The Correlates of Entrepreneurship in Three Types of Firms (1983)The Management of Innovation (1994)Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making (1997)Knowledge‐based resources, entrepreneurial orientation, and the performance of small and medium‐sized businesses (2003)Innovation, organizational capabilities, and the born-global firm (2004)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Agency Relationships in Family Firms: Theory and Evidence (2001)The Theory of Economic Development (2003)Frontiers of Entrepreneurship Research (2004)The Big Five personality dimensions and entrepreneurial status: A meta-analytical review. (2006)Individual Entrepreneurial Intent: Construct Clarification and Development of an Internationally Reliable Metric (2009)Dividend Policy, Growth, and the Valuation of Shares (1961)Determinants of corporate borrowing (1977)Corporate financing and investment decisions when firms have information that investors do not have (1984)The Capital Structure Puzzle (1984)The Nature of the Firm (1937)Mergers and the Market for Corporate Control (1965)Separation of Ownership and Control (1983)A Survey of Corporate Governance (1997)Dynamic capabilities and strategic management (1997)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Pricing of Options and Corporate Liabilities (1973)Law and Finance (1998)Diplomacy and domestic politics: the logic of two-level games (1988)On strategic networks (1988)Agency Theory: An Assessment and Review (1989)The relationship marketing process: communication, interaction, dialogue, value (2004)Re-conceptualizing Information System Success: The IS-Impact Measurement Model (2008)Customer experience quality: an exploration in business and consumer contexts using repertory grid technique (2010)Economies of scope and the scope of the enterprise (1980)Towards an economic theory of the multiproduct firm (1982)Entrepreneurship, Innovation and Economic Growth: Evidence from GEM data (2005)The Evolution of Cooperation (1981)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)
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References

  • 1976Theory of the firm: Managerial behavior, agency costs and ownership structure71,441 cited
  • 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1980Agency Problems and the Theory of the Firm10,540 cited
  • 1989Strategic management of small firms in hostile and benign environments5,979 cited
  • 1974Competition and Entrepreneurship5,009 cited
  • 1977The Determination of Financial Structure: The Incentive-Signalling Approach4,163 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
  • 1984Differentiating Entrepreneurs from Small Business Owners: A Conceptualization1,449 cited
  • 1990Principals and Agents: The Structure of Business1,258 cited
  • 1984The Economics of Agency.923 cited
  • 1991The Relationship between Marketing Orientation and Entrepreneurial Orientation417 cited
  • 2005The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale390 cited
  • 1997The Moderating Effect of Environmental Variables on the Entrepreneurial and Marketing Orientation of Entrepreneur-led Firms255 cited
  • 1994

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Leistungsbündel als Absatzobjekte Ein Ansatz zur Überwindung der Dichotomie von Sach- und Dienstleistungen
221 cited
  • 1995The determinants of entrepreneurial activity195 cited
  • Cited by

    • 2018Effective entrepreneurial marketing on Facebook – A longitudinal study160 cited
    • 2022Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA)13 cited
    • 2011Diskussionslinien der Entrepreneurial Marketing-Forschung: Ergebnisse einer Zitationsanalyse12 cited
    • 2021The Effect of Entrepreneurial Marketing on the Performance of Small and Medium-sized Enterprises10 cited
    • 2011The role of knowledge in entrepreneurial marketing8 cited
    • 2016Kommunikationsmanagement von Gründungen in der Kultur- und Kreativwirtschaft: Eine empirische Bestandsaufnahme8 cited