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The marketing and public relations practices of Australian performing arts presenters

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2011How cultural organizations’ size and funding influence innovation and performance: the case of museums110 cited
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2004Determinants of taxpayers' adoption of electronic filing methods in Taiwan: An exploratory study

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61 cited

2011Internationalisation of Korean performing arts33 cited

2014Marketing orientation and activities in the arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model32 cited

2009Marketing orientation and arts organisations: the case for business sponsorship31 cited

2007Leveraging Associations: The Promotion of Cultural Sponsorships20 cited

2019The Effect of Performance Quality and Customer Education on Attitudinal Loyalty: A Cross-Country Study of Opera Festival Attendees20 cited

2016Increasing loyalty in the arts by bundling consumer benefits15 cited

2019Strings Attached to Arts Funding: Panel Assessments of Theater Organizations through the Lens of Agency Theory14 cited

2024Arts promotion and Black urban displacement: Exploring the paradox of the positive in government public relations and urban renewal discourse8 cited

2014Cultural Sponsorship and Entrepreneurial Mistrust7 cited

2024ART MARKETING TECHNIQUES AND THE DEVELOPMENT OF ART MARKETING WITH DIGITAL TRANSFORMATION6 cited