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The Ford Brand Personality in Chile · Study

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ArticleThe Ford Brand Personality in Chile

José I. Rojas‐Méndez2004

Article2004

The Ford Brand Personality in Chile

José I. Rojas‐Méndez · Isabel Erenchun-Podlech · Elizabeth Silva-Olave

96 citations·0/0 files stored·Corporate Reputation Review

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1988Structural equation modeling in practice: A review and recommended two-step approach.1998Principles and Practice of Structural Equation Modeling 1992Alternative Ways of Assessing Model Fit 1991THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS 1997Dimensions of Brand Personality 1997Personality trait structure as a human universal.1995A step-by-step approach to using the SAS system for factor analysis and structural equation modeling 1993Testing Structural equation models

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2010Positioning and differentiation by using brand personality attributes 2017Brand personality of Airbnb: application of user involvement and gender differences 2011The industrial brand personality scale: Building strong business-to-business brands 2011Brand Personality Factor Based Models: A Critical Review 2009The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market

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Year2004

Typearticle

Published2004-10-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations96

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/palgrave.crr.1540223

openalex_workW2011982470

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2019

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2013Cultural Factors That Impact Brand Personification Strategy Effectiveness

2017Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry