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The Ford Brand Personality in Chile
16 references·16 citing·41 second hopsampled
The Ford Brand Personality in Chile (2004)The Ford Brand Personality in ChileBringing the corporation into corporate branding (2003)Bringing the corporation into…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…How Personality Makes a Difference (2000)How Personality Makes a Diffe…Principles and Practice of Structural Equation Modeling (1998)Principles and Practice of St…Personality trait structure as a human universal. (1997)Personality trait structure a…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…A step-by-step approach to using the SAS system for factor analysis and structural equation modeling (1995)A step-by-step approach to us…A contrarian view of the five-factor approach to personality description. (1995)A contrarian view of the five…Testing Structural equation models (1993)Testing Structural equation m…Alternative Ways of Assessing Model Fit (1992)Alternative Ways of Assessing…THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)THE BIG FIVE PERSONALITY DIME…Dimensions of personality: 16, 5 or 3?—Criteria for a taxonomic paradigm (1991)Dimensions of personality: 16…Dimensions of Personality (1991)Dimensions of PersonalityStructural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …Latent variable models: An introduction to factor, path, and structural analysis (1987)Latent variable models: An in…THE APPLICATION OF EXPLORATORY FACTOR ANALYSIS IN APPLIED PSYCHOLOGY: A CRITICAL REVIEW AND ANALYSIS (1986)THE APPLICATION OF EXPLORATOR…Purpose vs mission vs vision: persuasive appeals and components in corporate statements (2022)Purpose vs mission vs vision:…The effects of social media brand personality on brand loyalty in the Latvian banking industry (2019)The effects of social media b…Influence of interfirm brand values congruence on relationship qualities in B2B contexts (2018)Influence of interfirm brand …Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour? (2017)Does Brand Personality and Pe…Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry (2017)Consumer-based virtual brand …Brand personality of Airbnb: application of user involvement and gender differences (2017)Brand personality of Airbnb: …A study on brand personality: consumers’ perceptions of colours used in fashion brand logos (2014)A study on brand personality:…Cultural Factors That Impact Brand Personification Strategy Effectiveness (2013)Cultural Factors That Impact …The role of the brand as a person in business to business brands (2012)The role of the brand as a pe…The industrial brand personality scale: Building strong business-to-business brands (2011)The industrial brand personal…Brand Personality Factor Based Models: A Critical Review (2011)Brand Personality Factor Base…Positioning and differentiation by using brand personality attributes (2010)Positioning and differentiati…Brand personality dimensions in China (2010)Brand personality dimensions …A New Approach to Measure Perceived Brand Personality Associations among Consumers (2010)A New Approach to Measure Per…The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market (2009)The Impacts of Brand Personal…Online and Offline Corporate Brand Images: Do They Differ? 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References

  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1998Principles and Practice of Structural Equation Modeling36,041 cited
  • 1992Alternative Ways of Assessing Model Fit27,192 cited
  • 1991THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS8,686 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1997Personality trait structure as a human universal.4,231 cited
  • 1995A step-by-step approach to using the SAS system for factor analysis and structural equation modeling3,359 cited
  • 1993Testing Structural equation models2,267 cited
  • 1987Latent variable models: An introduction to factor, path, and structural analysis2,114 cited
  • 1986THE APPLICATION OF EXPLORATORY FACTOR ANALYSIS IN APPLIED PSYCHOLOGY: A CRITICAL REVIEW AND ANALYSIS1,732 cited
  • 1995A contrarian view of the five-factor approach to personality description.1,683 cited
  • 1991Dimensions of Personality1,332 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1991Dimensions of personality: 16, 5 or 3?—Criteria for a taxonomic paradigm848 cited
  • 2003Bringing the corporation into corporate branding

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796 cited
  • 2000How Personality Makes a Difference684 cited
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    • 2011Brand Personality Factor Based Models: A Critical Review81 cited
    • 2009The Impacts of Brand Personality and Congruity on Purchase Intention: Evidence From the Chinese Mainland's Automobile Market80 cited
    • 2019The effects of social media brand personality on brand loyalty in the Latvian banking industry72 cited
    • 2013Cultural Factors That Impact Brand Personification Strategy Effectiveness67 cited
    • 2017Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry65 cited
    • 2012The role of the brand as a person in business to business brands60 cited
    • 2017Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?59 cited
    • 2018Influence of interfirm brand values congruence on relationship qualities in B2B contexts56 cited
    • 2010A New Approach to Measure Perceived Brand Personality Associations among Consumers56 cited
    • 2007Online and Offline Corporate Brand Images: Do They Differ?53 cited
    • 2010Brand personality dimensions in China50 cited
    • 2022Purpose vs mission vs vision: persuasive appeals and components in corporate statements46 cited
    • 2014A study on brand personality: consumers’ perceptions of colours used in fashion brand logos45 cited