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The massage in the medium: Transfer of connotative meaning from typeface to names and products
14 references·16 citing·39 second hop
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(1994)Effects of color on emotions.A Two-Factor Explanation of Assimilation and Contrast Effects (1993)A Two-Factor Explanation of A…The perception of semantic quality in type (1981)The perception of semantic qu…Hearing lips and seeing voices (1976)Hearing lips and seeing voicesCross-Cultural Universals of Affective Meaning (1976)Cross-Cultural Universals of …Emotional meaning of four typographical variables. (1968)Emotional meaning of four typ…An Experimental Investigation of Typeface Connotations (1964)An Experimental Investigation…A study of the appropriateness of type faces. 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this work references cited by second hop

References

  • 1976Hearing lips and seeing voices6,183 cited
  • 1997Social psychology: handbook of basic principles4,895 cited
  • 2000The Psychology of Survey Response4,727 cited
  • 1976Cross-Cultural Universals of Affective Meaning1,154 cited
  • 1994Effects of color on emotions.1,103 cited
  • 2013The Effects of Color on Emotions730 cited
  • 1993A Two-Factor Explanation of Assimilation and Contrast Effects211 cited
  • 2002Font appropriateness and brand choice142 cited
  • 2002Effects of typographic factors in advertising‐based persuasion: A general model and initial empirical tests134 cited
  • 2006Dressed for the Occasion: Font‐Product Congruity in the Perception of Logotype122 cited
  • 1923A study of the appropriateness of type faces.68 cited
  • 1968Emotional meaning of four typographical variables.50 cited
  • 1964An Experimental Investigation of Typeface Connotations49 cited
  • 1981The perception of semantic quality in type42 cited

Cited by

  • 2015The Taste of Typeface85 cited
  • 2017The role of typeface curvilinearity on taste expectations and perception

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62 cited
  • 2011Mixed messages in brand names: Separating the impacts of letter shape from sound symbolism56 cited
  • 2019The typeface curvature effect: The role of typeface curvature in increasing preference toward hedonic products56 cited
  • 2013Extracting salient sublexical units from written texts: “Emophon,” a corpus-based approach to phonological iconicity50 cited
  • 2020The congruence effect of food shape and name typeface on consumers’ food preferences39 cited
  • 2019Up-Down versus Left-Right: The Effect of Writing Direction Change in East Asia on Consumers’ Perceptions and Advertising29 cited
  • 2018The Role of Typeface in Packaging Design29 cited
  • 2023Influencing brand personality with sonic logos: The role of musical timbre22 cited
  • 2016Emigration and imperial business: the New Zealand Company brand 1839-184120 cited
  • 2022Optimizing Handwritten Font Style to Connect With Customers17 cited
  • 2023The Space between Look and Read14 cited
  • 2023The logo ‘visual thickness effect’: When and why it boosts brand personality12 cited
  • 2018Advertising Effects? An Elemental Experiment12 cited
  • 2017Detecting universal structure and effects of typefaces10 cited
  • 2019Mesure des dimensions du terroir et influence sur la qualité perçue et sur les intentions du consommateur vis-à-vis du produit alimentaire et spécificités pour le produit vin0 cited