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Image management in sport organisations: the creation of value

16 references·16 citing·36 second hopsampled

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Cited by

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2018

Branding in pictures: using Instagram as a brand management tool in professional team sport organisations

192 cited

2015‘You’ll never tweet alone’: Managing sports brands through social media137 cited

2020Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors77 cited

2009Sponsor and Sponsees Interactions: Effects on Consumers’ Perceptions of Brand Image, Brand Attachment, and Purchasing Intention77 cited

2013The effect of familiarity on associated sponsor and event brand attitudes following negative celebrity endorser publicity58 cited

2012Unmasking the ambushers: conceptual framework and empirical evidence58 cited

2011A Bibliometric Study of Citations to Sport Management and Marketing Journals57 cited

2012Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context50 cited

2019Spillover effects in marketing: integrating core research domains49 cited

2009Internationalisation and sport branding strategy: a French perception of the Big Four brands47 cited

2009Can sponsorships be harmful for events? Investigating the transfer of associations from sponsors to events43 cited

2006Brand personality in a membership-based organisation43 cited

2007The Impact of Repeat Attendance on Event Sponsorship Effects43 cited

2011The impact of degenerative episodes on the sponsorship B2B relationship: Implications for brand management41 cited

2020How deep is your love? Brand love analysis applied to football teams40 cited

2013Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors38 cited