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Entrepreneurial marketing in small businesses: A conceptual exploration
16 references·16 citing·32 second hopsampled
Entrepreneurial marketing in small businesses: A conceptual exploration (2011)Entrepreneurial marketing in small busine…The Practice of Management (2012)The Practice of ManagementInnovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Innovation, Market Orientatio…Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance (1996)Clarifying the Entrepreneuria…Market Orientation and the Learning Organization (1995)Market Orientation and the Le…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Corporate Culture, Customer O…A Conceptual Model of Entrepreneurship as Firm Behavior (1991)A Conceptual Model of Entrepr…Zero defections: quality comes to services. (1990)Zero defections: quality come…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Strategic management of small firms in hostile and benign environments (1989)Strategic management of small…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Correlates of Entrepreneurship in Three Types of Firms (1983)The Correlates of Entrepreneu…Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Stru…Organizational Strategy, Structure, and Process (1978)Organizational Strategy, Stru…The lone digital tourism entrepreneur: Knowledge acquisition and collaborative transfer (2020)The lone digital tourism entr…Regulatory Focus and Fit Effects in Organizations (2020)Regulatory Focus and Fit Effe…Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size (2020)Effects of entrepreneurial ma…The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies (2019)The joint impact of entrepren…Post-disaster business recovery: An entrepreneurial marketing perspective (2019)Post-disaster business recove…Understanding entrepreneurial success: A phenomenographic approach (2018)Understanding entrepreneurial…Entrepreneurial marketing decision-making in rapidly internationalising and de-internationalising start-up firms (2018)Entrepreneurial marketing dec…Entrepreneurial marketing and firm performance: Synthesis and conceptual development (2018)Entrepreneurial marketing and…Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance (2018)Developing a scale for entrep…The mediating role of absorptive capacity on the relationship between entrepreneurial orientation and technological innovation capabilities (2017)The mediating role of absorpt…Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economy (2017)Conceptualising a digital ori…SMEs and Marketing: A Systematic Literature Review (2016)SMEs and Marketing: A Systema…Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing (2015)Anatomy of competitive advant…An exploratory study of entrepreneurial marketing in SMEs (2014)An exploratory study of entre…The Effect of Entrepreneurial Marketing on Firms’ Innovative Performance in Turkish SMEs (2012)The Effect of Entrepreneurial…Strategies for superior performance under adverse conditions: A focus on small and medium-sized high-growth firms (2012)Strategies for superior perfo…A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Capabilities of Market-Driven Organizations (1994)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency (2001)The Theory of Economic Development (2003)Entrepreneurial Orientation and Business Performance: An Assessment of past Research and Suggestions for the Future (2009)Generalized expectancies for internal versus external control of reinforcement. (1966)Dimensionalizing Cultures: The Hofstede Model in Context (2011)Organization and environment (1967)The Management of Innovation (1994)Differences between entrepreneurs and managers in large organizations: Biases and heuristics in strategic decision-making (1997)Knowledge‐based resources, entrepreneurial orientation, and the performance of small and medium‐sized businesses (2003)Innovation, organizational capabilities, and the born-global firm (2004)A National Customer Satisfaction Barometer: The Swedish Experience (1992)The Behavioral Consequences of Service Quality (1996)Whence Consumer Loyalty? (1999)ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)THE ANTECEDENTS, CONSEQUENCES, AND MEDIATING ROLE OF ORGANIZATIONAL AMBIDEXTERITY. (2004)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)Toward a Model of Organizations as Interpretation Systems (1984)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)
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References

  • 1985A Conceptual Model of Service Quality and Its Implications for Future Research21,635 cited
  • 1996Clarifying the Entrepreneurial Orientation Construct and Linking It To Performance10,148 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1978Organizational Strategy, Structure, and Process7,485 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1989Strategic management of small firms in hostile and benign environments5,979 cited
  • 1983The Correlates of Entrepreneurship in Three Types of Firms5,853 cited
  • 1990Zero defections: quality comes to services.5,373 cited
  • 1978Organizational Strategy, Structure, and Process4,527 cited
  • 1995Market Orientation and the Learning Organization4,379 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination3,968 cited
  • 1991A Conceptual Model of Entrepreneurship as Firm Behavior3,909 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

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3,864 cited
  • 2012The Practice of Management3,745 cited
  • Cited by

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    • 2019Post-disaster business recovery: An entrepreneurial marketing perspective173 cited
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    • 2012Strategies for superior performance under adverse conditions: A focus on small and medium-sized high-growth firms138 cited
    • 2012The Effect of Entrepreneurial Marketing on Firms’ Innovative Performance in Turkish SMEs129 cited
    • 2018Developing a scale for entrepreneurial marketing: Revealing its inner frame and prediction of performance122 cited
    • 2019The joint impact of entrepreneurial orientation and market orientation in new product development: Studying firm and environmental contingencies118 cited
    • 2020Effects of entrepreneurial marketing on new ventures' exploitative and exploratory innovation: The moderating role of competitive intensity and firm size116 cited
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    • 2017The mediating role of absorptive capacity on the relationship between entrepreneurial orientation and technological innovation capabilities107 cited
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