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Project marketing in multi-project organizations: A comparison of IS/IT and engineering firms
16 references·3 citing·34 second hop
Project marketing in multi-project organizations: A comparison of IS/IT and engineering firms (2006)Project marketing in multi-project organi…Case study research: design and methods (2011)Case study research: design a…THE HANDBOOK OF PROJECT-BASED MANAGEMENT (2008)THE HANDBOOK OF PROJECT-BASED…Marketing Management: The Millennium Edition (1999)Marketing Management: The Mil…Perspective third-generation new product processes (1994)Perspective third-generation …The handbook of project based management (1993)The handbook of project based…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Qualitative evaluation and research methods (1990)Qualitative evaluation and re…Case Research in Marketing: Opportunities, Problems, and a Process (1985)Case Research in Marketing: O…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Still Muddling, Not Yet Through (1979)Still Muddling, Not Yet Throu…Research for Marketing Decisions (1978)Research for Marketing Decisi…Breaking Free from Product Marketing (1977)Breaking Free from Product Ma…Marketing Research (1970)Marketing ResearchCorporate strategy : an analytic approach to business policy for growth and expansion. (1970)Corporate strategy : an analy…Organization and environment (1967)Organization and environmentThe Science of "Muddling Through" (1959)The Science of "Muddling Thro…Institutional means-ends decoupling work in industrial R&D project implementation (2019)Institutional means-ends deco…The Construction Company Through the Lens of Service Management: Inferences From Sweden (2012)The Construction Company Thro…A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs (2008)A comprehensive framework for…Allocative efficiency vs. X-Efficiency (1966)The politics of crisis management : public leadership under pressure (2005)Policy Experimentation in China’s Economic Rise (2007)Wicked Problems (2013)MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS. (1989)CASE Tools as Organizational Change: Investigating Incremental and Radical Changes in Systems Development (1993)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (1994)Knowledge Specialization, Organizational Coupling, and the Boundaries of the Firm: Why Do Firms Know More than They Make? (2001)Case Study Research (2004)Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (2009)Experimental and Quasi-Experimental Designs for Research (1963)The Interpretation of Cultures (1974)Information Privacy: Measuring Individuals’ Concerns About Organizational Practices1 (1996)Focus Groups as Qualitative Research (1997)Theorising from case studies: Towards a pluralist future for international business research (2010)The Interpretation of Cultures (2017)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)Planning in the Face of Power (1982)Green Cities, Growing Cities, Just Cities?: Urban Planning and the Contradictions of Sustainable Development (1996)Big Questions in Public Network Management Research (2001)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)Using thematic analysis in psychology (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The qualitative content analysis process (2008)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Organizational Information Requirements, Media Richness and Structural Design (1986)A PUBLIC MANAGEMENT FOR ALL SEASONS? (1991)
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  • 2019Institutional means-ends decoupling work in industrial R&D project implementation18 cited
  • 2012The Construction Company Through the Lens of Service Management: Inferences From Sweden8 cited
  • 2008A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs6 cited