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Today's business world is more complex and has uncertain conditions which influence the companies to create effective strategies for the dynamic market. Strategic management has now evolved to such a point that its primary value has evolved to help the organization to operate successfully in intensive competition environment that globalization process has been brought to (Hunger & Wheelen, 2011). Considering these complicated conditions and processes, performance measurement has become a popular concept in strategic management. In this study, a company operating in the seafood industry in Izmir was analyzed. As measurement indicators the data about working hours, the amount of faulty products and the production capacity of workers and etc. were taken for analysis. The study aims to investigate these indicators in detail and state the critical factors that influence the performance of this co mpany.Data were compared with each other and with average production rates in the sector. The results obtained from the study will be presented to the managers to improve their production process.
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