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ArticleOptimal television schedules in alternative competitive environments

Christina M.L. Kelton1998

Article1998

Optimal television schedules in alternative competitive environments

Christina M.L. Kelton · Linda G. Schneider Stone

24 citations·0/0 files stored·European Journal of Operational Research

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Scheduling and Timetabling Solutions Media and Digital Communication Optimization and Mathematical Programming

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1975Consumer Demand: A New Approach.1972Consumer Demand. A New Approach.1976Television Show Preference: Application of a Choice Model 1993Zapping and Its Impact on Brand Purchase Behavior 1971Television Show Preference: Application of a Choice Model 1998SPOT: Scheduling Programs Optimally for Television

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Year1998

Typearticle

Published1998-02-01

VenueEuropean Journal of Operational Research

ISSN-L0377-2217

Languageen

Citations24

Files0 public / 0

ShelfScheduling and Timetabling Solutions

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doi10.1016/s0377-2217(96)00369-4

openalex_workW2012371890

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