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Optimal television schedules in alternative competitive environments
6 references·0 citing·24 second hop
Optimal television schedules in alternative competitive environments (1998)Optimal television schedules in alternati…SPOT: Scheduling Programs Optimally for Television (1998)SPOT: Scheduling Programs Opt…Zapping and Its Impact on Brand Purchase Behavior (1993)Zapping and Its Impact on Bra…Television Show Preference: Application of a Choice Model (1976)Television Show Preference: A…Consumer Demand: A New Approach. (1975)Consumer Demand: A New Approa…Consumer Demand. A New Approach. (1972)Consumer Demand. A New Approa…Television Show Preference: Application of a Choice Model (1971)Television Show Preference: A…A New Approach to Consumer Theory (1966)Market Segmentation: Group versus Individual Behavior (1968)A New Approach to Consumer Theory (1976)The Voice of the Customer (1993)News vs. Entertainment: How Increasing Media Choice Widens Gaps in Political Knowledge and Turnout (2005)A Two-Sided, Empirical Model of Television Advertising and Viewing Markets (2008)Individual Choice Behavior (1962)Marketing Applications of the Analytic Hierarchy Process (1980)The Analytic Hierarchy Process (1985)Forecasting television ratings (2011)Scheduling in the service industries: An overview (2015)Competition through Exclusivity in Digital Content Distribution (2020)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Measuring the Intrusiveness of Advertisements: Scale Development and Validation (2002)Readings in Attitude Theory and Measurement (1968)Relationship between Salesperson Performance and Understanding of Customer Decision Making (1978)A New Model for Predicting Behavioral Intentions: An Alternative to Fishbein (1980)Automobile Prices in Market Equilibrium (1995)The American Customer Satisfaction Index: Nature, Purpose, and Findings (1996)Investor Sentiment and the Cross‐Section of Stock Returns (2006)An examination into the causal logic of rent generation: contrasting Porter's competitive strategy framework and the resource‐based perspective (2001)
this work references cited by second hop

References

  • 1975Consumer Demand: A New Approach.1,249 cited
  • 1972Consumer Demand. A New Approach.1,042 cited
  • 1976Television Show Preference: Application of a Choice Model94 cited
  • 1993Zapping and Its Impact on Brand Purchase Behavior81 cited
  • 1971Television Show Preference: Application of a Choice Model66 cited
  • 1998SPOT: Scheduling Programs Optimally for Television57 cited

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