SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
How public relations agencies in Greece respond to digital trends
4 references·3 citing·32 second hop
How public relations agencies in Greece respond to digital trends (2014)How public relations agencies in Greece r…Marketing, public relations, and how Web 2.0 is changing their relationship: A qualitative assessment of PR consultancies operating in Spain (2012)Marketing, public relations, …Social media adoption among Turkish public relations professionals: A survey of practitioners (2011)Social media adoption among T…How European PR practitioners handle digital and social media (2011)How European PR practitioners…Online public relations: The adoption process and innovation challenge, a Greek example (2010)Online public relations: The …Insights from senior communicators: Navigating obstacles, leveraging opportunities, and leading teams to capitalize on data and analytics (2023)Insights from senior communic…Digital Innovation: The Challenges of a Game-Changer (2022)Digital Innovation: The Chall…Exploring market-oriented relations in the digital era (2020)Exploring market-oriented rel…Analyzing social settings : a guide to qualitative observation and analysis (1971)Toward a dialogic theory of public relations (2002)Users of the world, unite! The challenges and opportunities of Social Media (2009)Social commerce—state-of-the-art and future research directions (2016)El uso del podcasting como herramienta de la identidad corporativa en la campaña del 90 aniversario de Iberia. El caso del podcast Aerolínea Momentos (2018)Revisiting innovation adoption theory through electronic public relations (2018)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)An overview of new media research in public relations journals from 1981 to 2014 (2014)Technology adoption in employee recruitment: The case of social media in Central and Eastern Europe (2015)Exploring gender differences in acceptance of mobile computing devices among college students (2016)PR practitioners’ use of social media tools and communication technology (2008)Social media use, perceptions of decision-making power, and public relations roles (2009)Social media: The new hybrid element of the promotion mix (2009)El uso de Twitter en el entorno del Periodismo Institucional 2.0: estrategias cross-media y diálogo informativo (2013)Facing Facebook (2013)How to Design and Evaluate Research in Education (1990)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)E-mentoring: The adoption process and innovation challenge (2012)Diffusion of Innovations 1 (2019)Factors Influencing the Intention to Use Affiliate Marketing: A Conceptual Analysis (2019)Decoding the trinity of Fintech, digitalization and financial services: An integrated bibliometric analysis and thematic literature review approach (2022)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Changing Role of Marketing in the Corporation (1992)Reuters Institute Digital News Report 2015 (2015)We’re all connected: The power of the social media ecosystem (2011)The future of social media in marketing (2019)Artificial Intelligence and Management: The Automation–Augmentation Paradox (2021)Using thematic analysis in psychology (2006)Sensemaking in Organizations: Taking Stock and Moving Forward (2014)Doing a thematic analysis: A practical, step-by-step guide for learning and teaching scholars. (2017)
this work references cited by second hop

References

  • 2011How European PR practitioners handle digital and social media103 cited
  • 2011Social media adoption among Turkish public relations professionals: A survey of practitioners92 cited
  • 2010Online public relations: The adoption process and innovation challenge, a Greek example58 cited
  • 2012Marketing, public relations, and how Web 2.0 is changing their relationship: A qualitative assessment of PR consultancies operating in Spain36 cited

Cited by

  • 2023Insights from senior communicators: Navigating obstacles, leveraging opportunities, and leading teams to capitalize on data and analytics14 cited
  • 2022Digital Innovation: The Challenges of a Game-Changer13 cited
  • 2020Exploring market-oriented relations in the digital era9 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work