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Contemporary Female Perspectives of Female Role Portrayals in Advertising
16 references·11 citing·33 second hop
Contemporary Female Perspectives of Female Role Portrayals in Advertising (1996)Contemporary Female Perspectives of Femal…Advances in Consumer Research (2025)Advances in Consumer ResearchFemininity and Domination (2014)Femininity and DominationFeminist Thought: Implications for Consumer Research (1993)Feminist Thought: Implication…Gender: Stereotypes and Roles (1992)Gender: Stereotypes and RolesEQS : structural equations program manual (1989)EQS : structural equations pr…The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years (1988)The portrayal of men and wome…Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States (1988)Sex Roles in Advertising: A C…Cultural Feminism versus Post-Structuralism: The Identity Crisis in Feminist Theory (1988)Cultural Feminism versus Post…The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)The Distorted Mirror: Reflect…Sex stereotyping in advertising (1983)Sex stereotyping in advertisi…Sex stereotypes and implicit personality theory: Toward a cognitive—Social psychological conceptualization (1979)Sex stereotypes and implicit …Current issues and research in advertising (1978)Current issues and research i…The Portrayal of Men and Women in American Television Commercials (1975)The Portrayal of Men and Wome…A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements (1971)A Woman's Place: An Analysis …Scales for the Measurement of Attitudes (1968)Scales for the Measurement of…Scales for the measurement of attitudes (1967)Scales for the measurement of…A brave new world: embracing sexuality in advertising for apparel (2020)A brave new world: embracing …The effect of female portrayal in advertising on the Palestinian females purchase decision (2019)The effect of female portraya…Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective (2016)Attitudes toward ads portrayi…Gender Stereotypes in Spanish- and English-Language Television Advertisements in the United States (2015)Gender Stereotypes in Spanish…Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea (2015)Gender representations in Eas…Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness (2014)Examining the influence of di…Asian Females in an Advertising Context: Exploring Skin Tone Tension (2014)Asian Females in an Advertisi…Male and female attitudes towards stereotypical advertisements: a paired country investigation (2013)Male and female attitudes tow…The Naked Truth (2011)The Naked TruthWomen' Studies and Advertising Role Portrayal Sensitivity: How Easy is it to Raise “Feminist Consciousness”? 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References

  • 2025Advances in Consumer Research13,264 cited
  • 1989EQS : structural equations program manual9,698 cited
  • 1988Cultural Feminism versus Post-Structuralism: The Identity Crisis in Feminist Theory1,488 cited
  • 1978Current issues and research in advertising940 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
  • 1967Scales for the measurement of attitudes577 cited
  • 1968Scales for the Measurement of Attitudes453 cited
  • 1971A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements373 cited
  • 1979Sex stereotypes and implicit personality theory: Toward a cognitive—Social psychological conceptualization356 cited
  • 1993Feminist Thought: Implications for Consumer Research339 cited
  • 1983Sex stereotyping in advertising330 cited
  • 2014Femininity and Domination323 cited
  • 1988Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States299 cited
  • 1992Gender: Stereotypes and Roles287 cited
  • 1988The portrayal of men and women in U.S. television commercials: A recent content analysis and trends over 15 years269 cited

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  • 1975The Portrayal of Men and Women in American Television Commercials267 cited
  • Cited by

    • 2011The Naked Truth36 cited
    • 2014Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness33 cited
    • 2020A brave new world: embracing sexuality in advertising for apparel26 cited
    • 2013Male and female attitudes towards stereotypical advertisements: a paired country investigation26 cited
    • 2019The effect of female portrayal in advertising on the Palestinian females purchase decision24 cited
    • 2015Gender Stereotypes in Spanish- and English-Language Television Advertisements in the United States24 cited
    • 2016Attitudes toward ads portraying women in decorative roles and female competition: an evolutionary psychology perspective23 cited
    • 1999Women' Studies and Advertising Role Portrayal Sensitivity: How Easy is it to Raise “Feminist Consciousness”?23 cited
    • 2014Asian Females in an Advertising Context: Exploring Skin Tone Tension19 cited
    • 2015Gender representations in East Asian advertising: Hong Kong, Japan, and South Korea18 cited
    • 1998Is Industrial Advertising Still Sexist18 cited