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The Marketing of Neuromarketing: Brand Differentiation Strategies Employed by Prominent Neuromarketing Firms to Attract Media Clients
16 references·3 citing·41 second hop
The Marketing of Neuromarketing: Brand Differentiation Strategies Employed by Prominent Neuromarketing Firms to Attract Media Clients (2013)The Marketing of Neuromarketing: Brand Di…The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Constructing grounded theory (2014)Constructing grounded theoryUnconscious mental processes in consumer choice: Toward a new model of consumer behavior (2011)Unconscious mental processes …Media Branding in a Changing World: Challenges and Opportunities 2.0 (2011)Media Branding in a Changing …Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …Brains and brands: developing mutually informative research in neuroscience and marketing (2008)Brains and brands: developing…A current overview of consumer neuroscience (2008)A current overview of consume…B2B Brand Management (2007)B2B Brand ManagementWhat is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…Constructing grounded theory : a practical guide through qualitative analysis (2006)Constructing grounded theory …B2B Brand Management (2006)B2B Brand ManagementIssues in Marketing and Branding (2005)Issues in Marketing and Brand…The marketing advantages of strong brands (2003)The marketing advantages of s…Media Competition and Coexistence (2002)Media Competition and Coexist…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Qualitative research and evaluation methods (1980)Qualitative research and eval…Neuromarketingo metodų taikymas statybos ir nekilnojamojo turto projektams vertinti (2021)Neuromarketingo metodų taikym…SIGNIFICANCE OF NEUROMARKETING ON CONSUMER BUYING BEHAVIOR (2018)SIGNIFICANCE OF NEUROMARKETIN…How to Use Neuromeasures To Make Better Advertising Decisions (2016)How to Use Neuromeasures To M…Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)Reputation for Product Innovation: Its Impact on Consumers (2010)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Demystifying neuromarketing (2018)Industrial buying and creative marketing (1967)Organizational Buying Behavior (1973)Business Market Management: : Understanding, Creating, and Delivering Value (1999)A model to investigate the influence of marketing-mix efforts and corporate image on brand equity in the IT software sector (2010)Business to business digital content marketing: marketers’ perceptions of best practice (2014)What messages to post? Evaluating the popularity of social media communications in business versus consumer markets (2016)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)The influence of brand equity on consumer responses (2013)The Commitment-Trust Theory of Relationship Marketing (1994)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)The Framing of Decisions and the Psychology of Choice (1981)The Voice of the Customer (1993)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Qualitative Analysis for Social Scientists (1987)Grounded theory research: Procedures, canons, and evaluative criteria (1990)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Interpretative Phenomenological Analysis: Theory, Method and Research (2010)Using the framework method for the analysis of qualitative data in multi-disciplinary health research (2013)One size fits all? What counts as quality practice in (reflexive) thematic analysis? (2020)Qualitative Research Designs (2007)Saturation in qualitative research: exploring its conceptualization and operationalization (2017)Can I use TA? Should I use TA? Should I not use TA? Comparing reflexive thematic analysis and other pattern‐based qualitative analytic approaches (2020)
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References

  • 1980Qualitative research and evaluation methods35,808 cited
  • 2017The Discovery of Grounded Theory25,772 cited
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  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,064 cited
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  • 2002Media Competition and Coexistence

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Cited by

  • 2018SIGNIFICANCE OF NEUROMARKETING ON CONSUMER BUYING BEHAVIOR25 cited
  • 2016How to Use Neuromeasures To Make Better Advertising Decisions21 cited
  • 2021Neuromarketingo metodų taikymas statybos ir nekilnojamojo turto projektams vertinti0 cited