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Perceptual antecedents of user attitude in electronic commerce

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References

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1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1980Understanding Attitudes and Predicting Social Behavior25,805 cited
1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
2000Structural Equation Modeling and Regression: Guidelines for Research Practice6,417 cited
1990Zero defections: quality comes to services.5,373 cited
1991Managing Brand Equity3,818 cited
2002Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior3,203 cited
1996Consumer Reactions to Electronic Shopping on the World Wide Web1,603 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
1996Advertising Value and Advertising on the Web1,361 cited
2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited

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1985

Disentangling behavioral intention and behavioral expectation

962 cited

1999Attitude toward the Site877 cited

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