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Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems
9 references·16 citing·42 second hop
Subsistence Consumer-Merchant Marketplace Deviance in Marketing Systems (2013)Subsistence Consumer-Merchant Marketplace…Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India (2010)Exchanges in Marketing System…Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India (2010)Exchanges in Marketing System…Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation (2009)Ingraining Product-Relevant S…Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (2008)Enabling Consumer and Entrepr…Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers (2007)Product and Market Developmen…Product and Market Development for Subsistence Marketplaces (2007)Product and Market Developmen…Alleviating Poverty: A Macro/Micro Marketing Perspective (2006)Alleviating Poverty: A Macro/…The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (2005)The Fortune at the Bottom of …The Social Identity Theory of Intergroup Behavior (2004)The Social Identity Theory of…Alice in Wonderland: Consumer Peril in Navigating the Antipoverty Service Ecosystem (2026)Alice in Wonderland: Consumer…Meanings and values of the craft market: An integrated perspective through service‐dominant logic (2025)Meanings and values of the cr…Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid (2024)Unwrapped Voices: Thematic Ma…Entrepreneurship at the Bottom of the Pyramid: A Systematic Literature Review (2023)Entrepreneurship at the Botto…Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda (2023)Consumer behavior from the le…The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam (2022)The 7A Framework: Extending t…Family responses to resource scarcity (2022)Family responses to resource …Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda (2022)Drivers, Barriers, and Facili…Social commerce affordances for female entrepreneurship: the case of Facebook (2021)Social commerce affordances f…Base of the pyramid producers’ constraints: An integrated review and research agenda (2021)Base of the pyramid producers…The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool (2020)The institutional work of a s…Policy‐related implementational fluidity in subsistence marketplaces (2020)Policy‐related implementation…Denial Without Determination: The Impact of Systemic Market Access Denial on Consumer Power and Market Engagement (2019)Denial Without Determination:…Digital subsistence entrepreneurs on Facebook (2018)Digital subsistence entrepren…Social exclusion and economic growth at the European Union: can social marketing and behavioral economics help us to overcome the problem? (2017)Social exclusion and economic…BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing (2016)BOP research meets macromarke…Psychology of intergroup relations (1986)Illusion and well-being: A social psychological perspective on mental health. (1988)Social Identity Theory and the Organization (1989)The Authoritarian Personality (2001)Prejudice, social stress, and mental health in lesbian, gay, and bisexual populations: Conceptual issues and research evidence. (2003)Social Capital in the Creation of Human Capital (1988)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Social Capital in the Creation of Human Capital (2000)Mindful consumption: a customer-centric approach to sustainability (2010)Bridging the institutional divide: Partnerships in subsistence markets (2012)Resources and Capabilities of Triple Bottom Line Firms: Going Over Old or Breaking New Ground? 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(1936)Development as Freedom (1999)Development as Freedom (2009)The Paradoxical Relationships between Marketing and Vulnerability (2009)Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector (2016)Sustainable Marketing: Market-Driving, Not Market-Driven (2020)Qualitative evaluation and research methods (1990)Bowling alone: the collapse and revival of American community (2000)A Framework for Digital Marketing Research: Investigating the Four Cultural Eras of Digital Marketing (2019)Gamifying online entrepreneurship education and digital entrepreneurial intentions: An empirical study (2023)Competition and Entrepreneurship (1974)Social Learning Theory (1977)Social Learning Theory. (1978)Sustainable Marketing and the Role of Social Media: An Experimental Study Using Natural Language Processing (NLP) (2023)Women entrepreneurs in the craft industry: a case study of the batik industry during the COVID-19 pandemic (2023)Fostering Women Entrepreneurs: Exploring the Drivers of Successful Social Commerce Business Adoption Among Women (2024)Product Development for the BoP : Insights on Concept and Prototype Development from University‐Based Student Projects in I ndia (2011)The Impact of Fair Trade Certification for Coffee Farmers in Peru (2011)Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices (2011)A typology of social entrepreneurs: Motives, search processes and ethical challenges (2008)From Strategy to Business Models and onto Tactics (2010)The Circular Economy – A new sustainability paradigm? (2016)Understanding and enabling marketplace literacy in subsistence contexts: The development of a consumer and entrepreneurial literacy educational program in South India (2007)Subsistence and Sustainability (2013)Adopting Bricolage to Overcome Resource Constraints: The Case of Social Enterprises in Rural India (2019)
this work references cited by second hop

References

  • 2004The Social Identity Theory of Intergroup Behavior13,460 cited
  • 2005The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits1,780 cited
  • 2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India206 cited
  • 2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India168 cited
  • 2007Product and Market Development for Subsistence Marketplaces: Consumption and Entrepreneurship beyond Literacy and Resource Barriers152 cited
  • 2009Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation150 cited
  • 2006Alleviating Poverty: A Macro/Micro Marketing Perspective104 cited
  • 2008Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces69 cited
  • 2007Product and Market Development for Subsistence Marketplaces39 cited

Cited by

  • 2018Digital subsistence entrepreneurs on Facebook78 cited
  • 2021Social commerce affordances for female entrepreneurship: the case of Facebook47 cited
  • 2022Family responses to resource scarcity43 cited
  • 2021Base of the pyramid producers’ constraints: An integrated review and research agenda25 cited
  • 2022Drivers, Barriers, and Facilitators of Entrepreneurship at BoP: Review, Conceptual Framework and Research Agenda

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16 cited
  • 2019Denial Without Determination: The Impact of Systemic Market Access Denial on Consumer Power and Market Engagement15 cited
  • 2020The institutional work of a social enterprise operating in a subsistence marketplace: Using the business model as a market‐shaping tool11 cited
  • 2023Entrepreneurship at the Bottom of the Pyramid: A Systematic Literature Review9 cited
  • 2023Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda8 cited
  • 2016BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing7 cited
  • 2020Policy‐related implementational fluidity in subsistence marketplaces6 cited
  • 2022The 7A Framework: Extending the 4A Framework Based on Exchanges in Subsistence Marketplaces in India and Vietnam5 cited
  • 2024Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid3 cited
  • 2025Meanings and values of the craft market: An integrated perspective through service‐dominant logic2 cited
  • 2026Alice in Wonderland: Consumer Peril in Navigating the Antipoverty Service Ecosystem1 cited
  • 2017Social exclusion and economic growth at the European Union: can social marketing and behavioral economics help us to overcome the problem?0 cited