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Do Store Image and Price Perception Matter to Store Brand Equity?
16 references·2 citing·44 second hop
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(1999)Whence Consumer Loyalty?The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Loyalty: Toward an I…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Structural Equations with Latent Variables. (1991)Structural Equations with Lat…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY. (1990)WHAT'S IN A NAME? REPUTATION …Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1988Structural equation modeling in practice: A review and recommended two-step approach.41,858 cited
  • 1991Structural Equations with Latent Variables.17,443 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1981Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics13,274 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 2005Authentic leadership development: Getting to the root of positive forms of leadership5,469 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,424 cited
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  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2006

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Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration
3,409 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
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    • 2018Exploring the relationship between corporate social responsibility, brand image and brand equity in Iranian banking industry37 cited
    • 2024Consumer purchase of terroir products in tough macro-economic conditions: A panel data investigation0 cited