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Strategic marketing planning in international schools

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References

1989Marketing Plans: How to Prepare Them, How to Use Them340 cited
1991Marketing for schools45 cited

Cited by

2008An analysis of contemporary literature on strategy in education23 cited
2012The Research on School Marketing: Current Issues and Future Directions – An Updated Version22 cited
2005Perspectives on public relations training in international schools13 cited
2014An Exploration of the Use of Branding to Shape Institutional Image in the Marketing Activities of Faith-Based Higher Education Institutions13 cited
2010Impact of Promotion on Students’ Enrollment: A Case of Private Schools in Pakistan13 cited
2018An Impact of Education Marketing on Enrolment of Students at Private Management Colleges in Kathmandu11 cited

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