References

• 1994Behavioral Expressions and Biosocial Bases of Sensation Seeking2,674 cited
• 1964Development of a sensation-seeking scale.1,079 cited
• 1982Variety Seeking Behavior: An Interdisciplinary Review1,002 cited
• 1980Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior961 cited
• 1992The Role of Optimum Stimulation Level in Exploratory Consumer Behavior726 cited
• 1996Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior621 cited
• 1999Choosing Less‐Preferred Experiences For the Sake of Variety563 cited
• 1990The Effect of Purchase Quantity and Timing on Variety-Seeking Behavior558 cited
• 1986Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data411 cited
• 1995The Impact of Context on Variety Seeking in Product Choices399 cited
• 2004Gender differences in German consumer decision‐making styles381 cited
• 2000Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making374 cited
• 1997Decline and variability in brand loyalty341 cited
• 2004Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R341 cited
• 1984