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The role of strategic philanthropy in marketing strategy
9 references·16 citing·47 second hop
The role of strategic philanthropy in marketing strategy (2002)The role of strategic philanthropy in mar…Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Corporate Citizenship: Cultural Antecedents and Business Benefits (1999)Corporate Citizenship: Cultur…Does Competitive Environment Moderate the Market Orientation-Performance Relationship? (1994)Does Competitive Environment …The fifth discipline, the art and practice of the learning organization (1991)The fifth discipline, the art…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…The new corporate philanthropy (1980)The new corporate philanthropyA Three-Dimensional Conceptual Model of Corporate Performance (1979)A Three-Dimensional Conceptua…StakeholdersversusFirm Communication in Social Media: The Case of Twitter and Corporate Social Responsibility Information (2020)StakeholdersversusFirm Commun…Customer engagement in CSR: a utility theory model with moderating variables (2017)Customer engagement in CSR: a…The Limitations and Potentialities of Green Marketing (2015)The Limitations and Potential…Developing CSR Giving as a Dynamic Capability for Salient Stakeholder Management (2014)Developing CSR Giving as a Dy…Corporate social accountability through action: Contemporary insights from British industrial pioneers (2014)Corporate social accountabili…The Roles of Credibility and Social Consciousness in the Corporate Philanthropy-Consumer Behavior Relationship (2012)The Roles of Credibility and …Corporate Social and Financial Performance: The Role of Size, Industry, Risk, R&D and Advertising Expenses as Control Variables (2011)Corporate Social and Financia…Exploring the concept of strategic corporate social responsibility for an integrated perspective (2010)Exploring the concept of stra…Corporate social responsibility in sport: Stakeholder management in the UK football industry (2010)Corporate social responsibili…Global branding and strategic CSR: an overview of three types of complexity (2009)Global branding and strategic…The Role of Corporate Reputation in the Stakeholder Decision-Making Process (2007)The Role of Corporate Reputat…Corporate Identity of a Socially Responsible University – A Case from the Turkish Higher Education Sector (2007)Corporate Identity of a Socia…The Pragmatic and Ethical Barriers to Corporate Social Responsibility Disclosure: The Nike Case (2005)The Pragmatic and Ethical Bar…Strategic Corporate Philanthropy: Addressing Frontline Talent Needs Through an Educational Giving Program (2005)Strategic Corporate Philanthr…Effects of an Employee Volunteering Program on the Work Force: The ABN-AMRO Case (2005)Effects of an Employee Volunt…Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers (2003)Tickled Pink: The Personal Me…A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Market Orientation and Organizational Performance: Is Innovation a Missing Link? 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The relationship between responsible supply chain management and corporate reputation (2013)A stakeholder approach to corporate social responsibility, reputation and business performance (2015)The Modern Corporation and Private Property (1933)Social Responsibilities of the Businessman (1954)A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance (1995)Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of who and What Really Counts (1997)Corporate Social and Financial Performance: A Meta-Analysis (2003)Social Responsibilities of the Businessman (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Consumers' Perceptions of Corporate Social Responsibilities: A Cross-Cultural Comparison (2001)Firm resources and sustained competitive advantage (2004)How Corporate Social Responsibility Influences Organizational Commitment (2008)How can corporate social responsibility activities create value for stakeholders? A systematic review (2010)Market Orientation: Antecedents and Consequences (1993)The Comparative Advantage Theory of Competition (1995)Intellectual capital: an exploratory study that develops measures and models (1998)The myopia of learning (1993)Psychological Safety and Learning Behavior in Work Teams (1999)Role congruity theory of prejudice toward female leaders. (2002)Board Diversity and Managerial Control as Predictors of Corporate Social Performance (1998)Disaggregating and Explaining Corporate Political Activity: Domestic and Foreign Corporations in National Politics (2000)The CSR bottom line: Preventing corporate social irresponsibility (2013)
this work references cited by second hop

References

  • 1991The fifth discipline, the art and practice of the learning organization20,050 cited
  • 1979A Three-Dimensional Conceptual Model of Corporate Performance10,478 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1999Corporate Citizenship: Cultural Antecedents and Business Benefits1,229 cited
  • 1980The new corporate philanthropy439 cited

Cited by

  • 2009Global branding and strategic CSR: an overview of three types of complexity216 cited
  • 2005Effects of an Employee Volunteering Program on the Work Force: The ABN-AMRO Case181 cited
  • 2005The Pragmatic and Ethical Barriers to Corporate Social Responsibility Disclosure: The Nike Case143 cited
  • 2014Corporate social accountability through action: Contemporary insights from British industrial pioneers131 cited
  • 2007Corporate Identity of a Socially Responsible University – A Case from the Turkish Higher Education Sector126 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2010Corporate social responsibility in sport: Stakeholder management in the UK football industry111 cited
  • 2012The Roles of Credibility and Social Consciousness in the Corporate Philanthropy-Consumer Behavior Relationship106 cited
  • 2010Exploring the concept of strategic corporate social responsibility for an integrated perspective98 cited
  • 2020StakeholdersversusFirm Communication in Social Media: The Case of Twitter and Corporate Social Responsibility Information97 cited
  • 2007The Role of Corporate Reputation in the Stakeholder Decision-Making Process93 cited
  • 2003Tickled Pink: The Personal Meaning of Cause Related Marketing for Customers91 cited
  • 2014Developing CSR Giving as a Dynamic Capability for Salient Stakeholder Management91 cited
  • 2015The Limitations and Potentialities of Green Marketing85 cited
  • 2005Strategic Corporate Philanthropy: Addressing Frontline Talent Needs Through an Educational Giving Program79 cited
  • 2017Customer engagement in CSR: a utility theory model with moderating variables75 cited
  • 2011Corporate Social and Financial Performance: The Role of Size, Industry, Risk, R&D and Advertising Expenses as Control Variables73 cited