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Country segmentation on the basis of international purchasing patterns
16 references·1 citing·42 second hop
Country segmentation on the basis of international purchasing patterns (1995)Country segmentation on the basis of inte…An Examination of the Determinants of Global Sourcing Strategy (1994)An Examination of the Determi…A New Approach to Country Segmentation Utilizing Multinational Diffusion Patterns (1993)A New Approach to Country Seg…Advances in international marketing (1992)Advances in international mar…The Competitive Advantage of Nations (1991)The Competitive Advantage of …Global Sourcing: A Development Approach (1991)Global Sourcing: A Developmen…Global Marketing Strategies (1991)Global Marketing StrategiesThe Relationship Between Offshore Sourcing and Innovativeness of U.S. Multinational Firms: An Empirical Investigation (1990)The Relationship Between Offs…The Competitive Advantage of Nations (1990)The Competitive Advantage of …Competition in Global Industries (1988)Competition in Global Industr…A STRATEGIC APPROACH TO INTERNATIONAL SEGMENTATION (1987)A STRATEGIC APPROACH TO INTER…Global marketing: an empirical investigation (1986)Global marketing: an empirica…Designing global strategies: profiting from operation flexibility (1986)Designing global strategies: …Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective (1985)Assessing the Impact of Count…International Marketing Management (1984)International Marketing Manag…Multinational Marketing Management (1975)Multinational Marketing Manag…Industrial market segmentation (1974)Industrial market segmentationExploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts (2008)Exploring the Construct of Se…The Future of the Multinational Enterprise (1976)The Eclectic Paradigm of International Production: A Restatement and Some Possible Extensions (1988)Competition for competence and interpartner learning within international strategic alliances (1991)Determinants of export performance in a European context (1996)Small Firm Internationalization and Business Strategy (2004)Fifty Years of International Business Theory and Beyond (2011)Appropriating the Returns from Industrial Research and Development (1987)International Sourcing and Supply Chain Stability (1995)INSTITUTIONAL OWNERSHIP DIFFERENCES AND INTERNATIONAL DIVERSIFICATION: THE EFFECTS OF BOARDS OF DIRECTORS AND TECHNOLOGICAL OPPORTUNITY. (2003)The Sources of Innovation (2007)Changing perspectives on the internationalization of R&D and innovation by multinational enterprises: A review of the literature (2019)Industrial buying and creative marketing (1967)Organizational Buying Behavior (1973)Market segmentation (1987)The Impact of Internet Use on Business-to-Business Marketing (2000)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)Country-of-Origin Effects on Product Evaluations (1982)Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective (1989)Conceptual model of the quality perception process (1990)Measuring a multi-dimensional construct: Country image (1993)Advances in Consumer Research (2025)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)The diffusion of innovations (1983)A Bayesian Model to Forecast New Product Performance in Domestic and International Markets (1999)International Market Segmentation Based on Consumer–Product Relations (1999)International market segmentation: issues and perspectives (2002)The Apparel Industry Response to “Sweatshop” Concerns: A Review and Analysis of Codes of Conduct (1999)An empirical investigation into supply chain vulnerability (2006)Approaches to managing global sourcing risk (2011)Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking (2003)Analysing textual data in international marketing research (2005)Application of a quantitative multiple criteria decision making (MCDM-1) approach to the analysis of investments in construction (2007)The Multinational Corporation as an Interorganizational Network (1990)Alliance Management as a Source of Competitive Advantage (2002)Modernization, cultural change, and democracy the human development sequence (2005)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Dynamic capabilities and strategic management (1997)Consumer perceived value: The development of a multiple item scale (2001)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)A Natural-Resource-Based View of the Firm (1995)A Natural-Resource-Based View of the Firm (1995)
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References

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  • 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts20 cited