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From the retail brand to the retail‐er as a brand: themes and issues in retail branding research

16 references·16 citing·50 second hopsampled

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References

1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality1,198 cited
2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
2004Understanding retail branding: conceptual insights and research priorities1,095 cited
2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
2006Identity, Intended Image, Construed Image, and Reputation: An Interdisciplinary Framework and Suggested Terminology960 cited
2003Corporate brands: what are they? What of them?860 cited
2003Bringing the corporation into corporate branding796 cited
2000Building Store Loyalty through Store Brands684 cited
2000Consumer-level factors moderating the success of private label brands604 cited
1997Why Store Brand Penetration Varies by Retailer589 cited
1995The Introduction and Performance of Store Brands565 cited
1993When Do Private Labels Succeed549 cited
1996Household store brand proneness: A framework542 cited
2007Corporate brand image, satisfaction and store loyalty425 cited
2002Themed flagship brand stores in the new millennium421 cited

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2002Store brands and retail differentiation: the influence of store image and store brand attitude on store own brand perceptions403 cited

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2017Understanding loyalty in multichannel retailing: the role of brand trust and brand attachment124 cited
2012How store brands build retailer brand image104 cited
2016E-tail brand experience’s influence on e-brand trust and e-brand loyalty101 cited
2019Uncovering the roles of retail brand experience and brand love in the apparel industry: Non-linear structural equation modelling approach97 cited
2020The role of brand equity in a new rebranding strategy of a private label brand93 cited
2013The importance of retail brand equity and store accessibility for store loyalty in local competition92 cited
2020Measuring the effects of retail brand experiences and brand love on word of mouth: a cross-country study of IKEA brand76 cited
2017How previous positive experiences with store brands affect purchase intention in emerging countries76 cited
2019Corporate reputation and retail bank selection: the moderating role of brand image69 cited
2016Retail brand experience: scale development and validation67 cited
2016Antecedents and consequences of trust: an e-tail branding perspective64 cited
2019Definition, conceptualization and measurement of consumer-based retailer brand equity55 cited
2024Enhancing brand equity through multidimensional brand authenticity in the fashion retailing52 cited
2018Comparing the relative importance of sustainability as a consumer purchase criterion of food and clothing in the retail sector51 cited
2016Management perspectives on country of origin47 cited