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Measuring perceived pre-purchase risk for a new industrial product · Study

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ArticleMeasuring perceived pre-purchase risk for a new industrial product

Jean‐Marie Choffray1979

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Articlegreen1979

Measuring perceived pre-purchase risk for a new industrial product

Jean‐Marie Choffray

30 citations·0/0 files stored·Industrial Marketing Management

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Innovation Diffusion and Forecasting

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References

1958Theory and Methods of Scaling 1969Risk Taking and Information Handling in Consumer Behavior 1959Theory and Methods of Scaling 1967Industrial buying and creative marketing 1972A General Model for Understanding Organizational Buying Behavior 1973A Model of Industrial Buyer Behavior 1967The Major Dimensions of Perceived Risk 2013A new approach to industrial market segmentation

Cited by

2011Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations 1998Segmenting purchasers of organisational professional services: a risk‐based approach 2006Industrial buyers' risk aversion and channel selection 1992A risk analysis of industrial buyers: The case of mid‐range computers

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Year1979

Typearticle

Published1979-11-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations30

Files0 public / 0

ShelfTechnology Adoption and User Behaviour

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doi10.1016/0019-8501(79)90042-7

openalex_workW2014377819

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