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Measuring perceived pre-purchase risk for a new industrial product
8 references·5 citing·33 second hop
Measuring perceived pre-purchase risk for a new industrial product (1979)Measuring perceived pre-purchase risk for…A new approach to industrial market segmentation (2013)A new approach to industrial …A Model of Industrial Buyer Behavior (1973)A Model of Industrial Buyer B…A General Model for Understanding Organizational Buying Behavior (1972)A General Model for Understan…Risk Taking and Information Handling in Consumer Behavior (1969)Risk Taking and Information H…The Major Dimensions of Perceived Risk (1967)The Major Dimensions of Perce…Industrial buying and creative marketing (1967)Industrial buying and creativ…Theory and Methods of Scaling (1959)Theory and Methods of ScalingTheory and Methods of Scaling (1958)Theory and Methods of ScalingCountervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations (2011)Countervailing effects of val…Industrial buyers' risk aversion and channel selection (2006)Industrial buyers' risk avers…The Effect of Brand Equity in Supply Chain Relationships (2003)The Effect of Brand Equity in…Segmenting purchasers of organisational professional services: a risk‐based approach (1998)Segmenting purchasers of orga…A risk analysis of industrial buyers: The case of mid‐range computers (1992)A risk analysis of industrial…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Product radicalness and firm performance in B2B marketing: A moderated mediation model (2019)How does green innovation affect supplier-customer relationships? A study on customer and relationship contingencies (2020)The flipped side of customer perceived value and digital technology in B2B professional service context (2020)Risk, Uncertainty and Profit (1921)The achieving society. (1961)A Second Generation Little Jiffy (1970)Exploring small manufacturing firms’ process of accessing external expertise (2011)A review of industrial market segmentation research and a proposal for an integrated segmentation framework (1985)Segmentation of Markets Based on Customer Service (1990)Decision-making time in organizational buying behavior: An investigation of its antecedents (1993)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)Vendor selection criteria and methods (1991)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)Understanding Customer Experience Throughout the Customer Journey (2016)Weighted kappa: Nominal scale agreement provision for scaled disagreement or partial credit. (1968)Conjoint Analysis in Consumer Research: Issues and Outlook (1978)Attention, similarity, and the identification-categorization relationship. (1986)Role of Product-Related Conversations in the Diffusion of a New Product (1967)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit (2008)A Sequential System for Personality Scale Development (1970)Methodology for measuring health-state preferences—II: Scaling methods (1989)The role of similarity in categorization: providing a groundwork (1994)Customer perceived value: a substitute for satisfaction in business markets? (2002)Relationship value and relationship quality (2006)Evaluating tourist risks from fuzzy perspectives (1997)Shopping risk perceptions: Effects on tourists’ emotions, satisfaction and expressed loyalty intentions (2006)Research Note —The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products (2011)
this work references cited by second hop

References

  • 1958Theory and Methods of Scaling2,910 cited
  • 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
  • 1959Theory and Methods of Scaling1,001 cited
  • 1967Industrial buying and creative marketing994 cited
  • 1972A General Model for Understanding Organizational Buying Behavior914 cited
  • 1973A Model of Industrial Buyer Behavior883 cited
  • 1967The Major Dimensions of Perceived Risk619 cited
  • 2013A new approach to industrial market segmentation68 cited

Cited by

  • 2011Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations73 cited
  • 1998Segmenting purchasers of organisational professional services: a risk‐based approach29 cited
  • 2006Industrial buyers' risk aversion and channel selection24 cited
  • 1992A risk analysis of industrial buyers: The case of mid‐range computers22 cited
  • 2003The Effect of Brand Equity in Supply Chain Relationships16 cited

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