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Advertising and Competitive Behaviour of Selected Australian Firms

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References

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1979A Generalization of the Nerlove-Arrow Model to Multi-Firms Advertising under Uncertainty29 cited

1984A Transnational Study of Advertising-to-Sales Ratios23 cited

1993Chapter 15 Marketing-mix models17 cited

1979The economic benefits and costs of trademarks: Lessons for the developing countries13 cited