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Mature market segmentation: a comparison of artificial neural networks and traditional methods
16 references·1 citing·47 second hop
Mature market segmentation: a comparison of artificial neural networks and traditional methods (2008)Mature market segmentation: a comparison …Tourist market segmentation with linear and non-linear techniques (2003)Tourist market segmentation w…Retail segmentation using artificial neural networks (2002)Retail segmentation using art…Market Segmentation (2000)Market SegmentationComparing performance of feedforward neural nets and K-means for cluster-based market segmentation (1999)Comparing performance of feed…Targeting the mature market: opportunities and challenges (1997)Targeting the mature market: …Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Creative strategies for connecting with mature individuals (1997)Creative strategies for conne…Metric Conjoint Segmentation Methods: A Monte Carlo Comparison (1996)Metric Conjoint Segmentation …A psychographic study of the elderly and retail store attributes (1996)A psychographic study of the …Comparing the predictive performance of a neural network model with some traditional market response models (1994)Comparing the predictive perf…A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age (1992)A Structural Modeling Approac…Determinants of Household Expenditures for Services (1991)Determinants of Household Exp…Subjective Age Correlates: A Research Note (1986)Subjective Age Correlates: A …“WHAT AGE DO YOU FEEL” AGE PERCEPTION STUDY (1984)“WHAT AGE DO YOU FEEL” AGE PE…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Approaches to Market Segmentation Analysis (1976)Approaches to Market Segmenta…Application of neural network in market segmentation: A review on recent trends (2012)Application of neural network…A Theory of the Allocation of Time (1965)Limited-dependent and qualitative variables in econometrics (1983)The theory and practice of econometrics (1986)Food Expenditures Away From Home by Type of Meal (1996)Opportunities for Family Research in Marketing (2000)Whose money, whose time? 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References

  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 2000Market Segmentation780 cited
  • 1986Subjective Age Correlates: A Research Note204 cited
  • 1996Metric Conjoint Segmentation Methods: A Monte Carlo Comparison202 cited
  • 1992A Structural Modeling Approach to the Measurement and Meaning of Cognitive Age200 cited
  • 1997Targeting the mature market: opportunities and challenges195 cited
  • 1999Comparing performance of feedforward neural nets and K-means for cluster-based market segmentation131 cited
  • 1991Determinants of Household Expenditures for Services128 cited
  • 1994Comparing the predictive performance of a neural network model with some traditional market response models125 cited
  • 1976Approaches to Market Segmentation Analysis111 cited
  • 2002Retail segmentation using artificial neural networks109 cited
  • 1996A psychographic study of the elderly and retail store attributes101 cited
  • 2003Tourist market segmentation with linear and non-linear techniques100 cited
  • 1984“WHAT AGE DO YOU FEEL” AGE PERCEPTION STUDY72 cited

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  • 1997Creative strategies for connecting with mature individuals56 cited
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    • 2012Application of neural network in market segmentation: A review on recent trends23 cited