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Effects of the internet on the marketing communication of service companies
15 references·15 citing·31 second hop
Effects of the internet on the marketing communication of service companies (2005)Effects of the internet on the marketing …The Discovery of Grounded Theory (2017)The Discovery of Grounded The…Total Relationship Marketing (2011)Total Relationship MarketingCase Study Research (2004)Case Study ResearchService excellence in electronic channels (2002)Service excellence in electro…SME marketing in practice (2001)SME marketing in practiceRemodelling marketing communications in an Internet environment (2001)Remodelling marketing communi…Exploring consumer evaluations of e‐services: a portal site (2001)Exploring consumer evaluation…Service Management and Marketing: A Customer Relationship Management Approach (2000)Service Management and Market…How e‐commerce is transforming and internationalizing service industries (2000)How e‐commerce is transformin…“Integrative” qualitative methods in a services context (1996)“Integrative” qualitative met…Basics of Qualitative Research: Grounded Theory Procedures and Techniques. 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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
  • 1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.29,249 cited
  • 2017The Discovery of Grounded Theory25,772 cited
  • 1992Basics of Qualitative Research17,850 cited
  • 2004Case Study Research15,455 cited
  • 1981Qualitative Evaluation Methods4,177 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
  • 2011Total Relationship Marketing728 cited
  • 2001SME marketing in practice585 cited
  • 2001Exploring consumer evaluations of e‐services: a portal site542 cited
  • 2002Service excellence in electronic channels475 cited
  • 1996“Integrative” qualitative methods in a services context131 cited
  • 2000How e‐commerce is transforming and internationalizing service industries118 cited
  • 2001Remodelling marketing communications in an Internet environment114 cited

Cited by

  • 2015Strategic Use of Social Media for Small Business Based on the AIDA Model

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284 cited
  • 2008How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation206 cited
  • 2010E-Marketing-A literature Review from a Small Businesses perspective146 cited
  • 2015The determinants of intention to use electronic booking among young users in Thailand84 cited
  • 2022Role of social media on mobile banking adoption among consumers81 cited
  • 2010Four‐mode channel interactivity concept and channel preferences66 cited
  • 2008Internet use, customer relationships and loyalty in the Vietnamese travel industry62 cited
  • 2014Marketing Communication40 cited
  • 2019An experimental study of consumption orientations, environmental sustainability advertising and home-sharing adoption intentions26 cited
  • 2011Internet Banking and Jordanian Corporate Customers: Issues ofSecurity and Trust24 cited
  • 2020The prospects of Internet-Based Channel Orientation for the competitiveness of service companies on the domestic market23 cited
  • 2022Improving Knowledge-Sharing Intentions: A Study in Indonesian Service Industries20 cited
  • 2019Y Kuşağının İnternetten Alışverişe Yönelik Tutumları: Nicel Bir Araştırma10 cited
  • 2012Web-based customer-centric strategies: new ways of attracting religious tourist to religious sites5 cited
  • 2011Role of Small and Medium Sized Enterprises in E-Supply Chain Management0 cited