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Branding activities of a micro industrial services company
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Branding activities of a micro industrial services company (2013)Branding activities of a micro industrial…Service Management and Marketing (2011)Service Management and Market…What passes as a rigorous case study? (2008)What passes as a rigorous cas…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context (2005)Do Satisfied Customers Buy Mo…Case Study Research (2004)Case Study ResearchEvolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Word-of-Mouth Processes withi…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Customer contributions and roles in service delivery (1997)Customer contributions and ro…The Art of Case Study Research (1996)The Art of Case Study ResearchThe Active Interview (1995)The Active InterviewBuilding Strong Brands (1995)Building Strong BrandsHandbook of Qualitative Research (1994)Handbook of Qualitative Resea…Organizing Successful Co-Marketing Alliances (1993)Organizing Successful Co-Mark…What Constitutes a Theoretical Contribution? (1989)What Constitutes a Theoretica…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Naturalistic inquiry (1985)Case Study Research: Design and Methods (1991)Case Study As a Research Method (2007)An Empirically Derived Framework of Global Supply Resiliency (2011)Research Methods in Business Studies (2020)Employee reactions to job characteristics. (1971)Toward Transformation in Social Knowledge (1982)Alternative concepts of management: Insights from asia and africa (1984)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)Writing Integrative Literature Reviews: Guidelines and Examples (2005)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing Services: Competing Through Quality (1992)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)A framework of sustainable supply chain management: moving toward new theory (2008)Improving Impact Studies of Teachers’ Professional Development: Toward Better Conceptualizations and Measures (2009)Case study research: design and methods (2011)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Determining Validity in Qualitative Inquiry (2000)Consolidated criteria for reporting qualitative research (COREQ): a 32-item checklist for interviews and focus groups (2007)Qualitative Case Study Methodology: Study Design and Implementation for Novice Researchers (2015)Metodologi Penelitian Kualitatif (2022)Deliberative Policy Analysis (2003)Street Phenomenology (2003)The qualitative interview in IS research: Examining the craft (2007)
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References

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  • 1996The Art of Case Study Research15,826 cited
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  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
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  • 2008What passes as a rigorous case study?1,959 cited
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  • 1997Customer contributions and roles in service delivery968 cited
  • 2005Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context943 cited

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