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Inclusão social e marketing na base da pirâmide: uma agenda de pesquisa

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References

2002Serving the world's poor, profitably.1,520 cited
2007Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View745 cited
2007Strategic Innovation at the Base of the Pyramid288 cited
2008Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid221 cited
2002Stalking the Poverty Consumer A Retrospective Examination of Modern Ethical Dilemmas79 cited
2007Disadvantaged Consumers: An Ethical Approach to Consumption by the Poor38 cited
2001Acquiring goods and services in lower income populations: an evaluation of consumer behaviour and preferences34 cited

Cited by

2013Valores que motivam mulheres de baixa renda a comprar produtos de beleza25 cited
2017Social aspects in denim production4 cited
2015Intensidade e Adoção da Inovação no Mercado da Base da Pirâmide: um estudo com produtos eletrodomésticos3 cited
2014Entendendo os negócios com impacto social: uma análise dos elementos constituintes do modelo de negócio2 cited
2015Base da pirâmide e sustentabilidade : estudo de casos múltiplos0 cited
2015Product Innovation and the Market at the Bottom of the Pyramid: Study at the Capital of São Paulo0 cited

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