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Cooperative advertising in a dual channel supply chain
16 references·4 citing·54 second hop
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References

  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 2000Channel Dynamics Under Price and Service Competition801 cited
  • 1998An empirical study on consumer acceptance of products in electronic markets: a transaction cost model741 cited
  • 2002The Market Valuation of Internet Channel Additions599 cited
  • 1998Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers549 cited
  • 2004Competitive pricing of mixed retail and e-tail distribution channels407 cited
  • 2016Coordinating Channels Under Price and Nonprice Competition262 cited
  • 2013Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores248 cited
  • 2002An Analysis of Manufacturer‐Retailer Supply Chain Coordination in Cooperative Advertising*226 cited
  • 1997Understanding Cooperative Advertising Participation Rates in Conventional Channels192 cited
  • 1972Vertical Cooperative Advertising Ventures186 cited
  • 2000Raising Awareness and Signaling Quality to Uninformed Consumers: A Price-Advertising Model168 cited
  • 1995Variations in the contractual terms of cooperative advertising contracts: An empirical investigation54 cited
  • 2002Channel redistribution with direct selling53 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1983Managing Cooperative Advertising: A Strategic Approach50 cited
  • 1988The Role of Advertising in the Retail Marketing Mix32 cited
  • Cited by

    • 2020Price and profit decisions in manufacturer-led dual-channel supply chain configurations21 cited
    • 2019Mobile channel and channel coordination under different supply chain contexts18 cited
    • 2020Determining the price and refund of products in a supply chain with quality and advertising costs in a fuzzy environment18 cited
    • 2022Channel encroachment and carbon reduction with demand information asymmetry16 cited