References

• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
• 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
• 1981Personal involvement as a determinant of argument-based persuasion.1,933 cited
• 1979Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.1,531 cited
• 2001“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion1,249 cited
• 1981Direct Experience And Attitude-Behavior Consistency1,215 cited
• 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,180 cited
• 1992Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis1,007 cited
• 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
• 1981Intelligence and Affectivity. Their Relationship during Child Development485 cited
• 1985Does Attitude toward the Ad Affect Brand Attitude under a Brand Evaluation Set?434 cited
• 1990The Mediating Role of Attitude toward the Ad: Some Additional Evidence394 cited
• 1981Issue Involvement As a Moderator of the Effects on Attitude of Advertising Content and Context374 cited
• 1986