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From mass customization to mass personalization: a strategic transformation · Study

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ArticleFrom mass customization to mass personalization: a strategic transformation

Ashok Kumar2007

Article2007

From mass customization to mass personalization: a strategic transformation

219 citations·0/0 files stored·International Journal of Flexible Manufacturing Systems

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Product Development and Customization Flexible and Reconfigurable Manufacturing Systems Collaboration in agile enterprises

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References

20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software 1999The experience economy: work is theatre & every business a stage 1973Marketing Management: Analysis, Planning and Control 1999Mass customization: The new frontier in business competition 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1978Basic Marketing: A Managerial Approach 1999Quantitative Models for Supply Chain Management 1990Lasting improvements in manufacturing performance: In search of a new theory

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2022Personalization in personalized marketing: Trends and ways forward 2010Design for mass personalization 2012Affective and cognitive design for mass personalization: status and prospect 2020Personalization of Products in the Industry 4.0 Concept and Its Impact on Achieving a Higher Level of Sustainable Consumption 2012The next industrial revolution: Integrated services and goods

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2007Mass customization research: trends, directions, diffusion intensity, and taxonomic frameworksarticle · 10 shared references 2004Mass customization: the key to customer value?article · 7 shared references 2006Toward a Parsimonious Definition of Traditional and Electronic Mass Customizationarticle · 6 shared references 2002Towards high value-added products and services: mass customization and beyondarticle · 5 shared references 2012Does supply chain integration mediate the relationships between product/process strategy and service performance? An empirical studyarticle · 5 shared references 2010Product and Process Modularity's Effects on Manufacturing Agility and Firm Growth Performancearticle · 5 shared references

Details

Year2007

Typearticle

Published2007-12-01

VenueInternational Journal of Flexible Manufacturing Systems

ISSN-L0920-6299

Languageen

Citations219

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1007/s10696-008-9048-6

openalex_workW2014881263

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2019

The Effect of Online Customization on Consumers’ Happiness and Purchase Intention and the Mediating Roles of Autonomy, Competence, and Pride of Authorship

2007Mass customization research: trends, directions, diffusion intensity, and taxonomic frameworks

2022Implications of data-driven product design: From information age towards intelligence age