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From mass customization to mass personalization: a strategic transformation
16 references·16 citing·29 second hopsampled
From mass customization to mass personalization: a strategic transformation (2007)From mass customization to mass personali…4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software (2012)4 What Is Web 2.0? Design Pat…Authenticity: what consumers really want (2008)Authenticity: what consumers …The experience economy: work is theatre & every business a stage (1999)The experience economy: work …Quantitative Models for Supply Chain Management (1999)Quantitative Models for Suppl…Mass customization: The new frontier in business competition (1999)Mass customization: The new f…Modelling the Costs and Benefits of Delayed Product Differentiation (1997)Modelling the Costs and Benef…Mass customization: The new frontier in business competition (1993)Mass customization: The new f…Making mass customization work (1993)Making mass customization workLasting improvements in manufacturing performance: In search of a new theory (1990)Lasting improvements in manuf…From mass marketing to mass customization (1989)From mass marketing to mass c…Future Perfect (1987)Future PerfectNote—Effects of Centralization on Expected Costs in a Multi-Location Newsboy Problem (1979)Note—Effects of Centralizatio…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…The Focused Factory (1974)The Focused FactoryMarketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Personalization in personalized marketing: Trends and ways forward (2022)Personalization in personaliz…Implications of data-driven product design: From information age towards intelligence age (2022)Implications of data-driven p…A novel smart product-service system configuration method for mass personalization based on knowledge graph (2022)A novel smart product-service…Personalization of Products in the Industry 4.0 Concept and Its Impact on Achieving a Higher Level of Sustainable Consumption (2020)Personalization of Products i…Incorporating customer personalization preferences in open product architecture design (2020)Incorporating customer person…The Effect of Online Customization on Consumers’ Happiness and Purchase Intention and the Mediating Roles of Autonomy, Competence, and Pride of Authorship (2019)The Effect of Online Customiz…Product personalization enabled by assembly architecture and cyber physical systems (2017)Product personalization enabl…Strategic framework for industrial product-service co-design: findings from the microsystems industry (2013)Strategic framework for indus…Product architecting for personalization (2013)Product architecting for pers…The next industrial revolution: Integrated services and goods (2012)The next industrial revolutio…Affective and cognitive design for mass personalization: status and prospect (2012)Affective and cognitive desig…Manufacturing and services: From mass production to mass customization (2011)Manufacturing and services: F…Linking supply chain management with mass customization capability (2011)Linking supply chain manageme…Fabricating Consent: Three-Dimensional Objects as Rhetorical Compositions (2010)Fabricating Consent: Three-Di…Design for mass personalization (2010)Design for mass personalizati…Mass customization research: trends, directions, diffusion intensity, and taxonomic frameworks (2007)Mass customization research: …Manufacturing Strategy, Environmental Uncertainty and Performance: A Path Analytic Model (1987)Flexibility Versus Efficiency? A Case Study of Model Changeovers in the Toyota Production System (1999)THE IMPACT OF ENVIRONMENTAL TECHNOLOGIES ON MANUFACTURING PERFORMANCE. (1999)The influence of an integration strategy on competitive capabilities and business performance: An exploratory study of consumer products manufacturers (2003)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)Perspectives in supply chain risk management (2006)It's all B2B…and beyond: Toward a systems perspective of the market (2010)Evolving to a New Dominant Logic for Marketing (2003)Co-creation experiences: The next practice in value creation (2004)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Behaviorism, Cognitivism, Constructivism: Comparing Critical Features from an Instructional Design Perspective (1993)The Theory and Practice of Online Learning (2008)The Platformization of the Web: Making Web Data Platform Ready (2015)The Effect of a Market Orientation on Business Profitability (1990)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The role of product architecture in the manufacturing firm (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Technology Infusion in Service Encounters (2000)The Changing Role of Marketing in the Corporation (1992)Competing through service: Insights from service-dominant logic (2006)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Research in the process and content of manufacturing strategy (1990)SWOT analysis: It's time for a product recall (1997)On theory in operations management (1998)Brand authenticity: An integrative framework and measurement scale (2014)Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)
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References

  • 20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software5,601 cited
  • 1999The experience economy: work is theatre & every business a stage2,681 cited
  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1999Mass customization: The new frontier in business competition2,322 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1999Quantitative Models for Supply Chain Management1,242 cited
  • 1990Lasting improvements in manufacturing performance: In search of a new theory1,230 cited
  • 1974The Focused Factory1,137 cited
  • 2008Authenticity: what consumers really want907 cited
  • 1993Making mass customization work748 cited
  • 1987Future Perfect687 cited
  • 1979Note—Effects of Centralization on Expected Costs in a Multi-Location Newsboy Problem670 cited
  • 1993Mass customization: The new frontier in business competition664 cited
  • 1997Modelling the Costs and Benefits of Delayed Product Differentiation605 cited
  • 1989

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From mass marketing to mass customization
304 cited

Cited by

  • 2022Personalization in personalized marketing: Trends and ways forward592 cited
  • 2010Design for mass personalization217 cited
  • 2012Affective and cognitive design for mass personalization: status and prospect135 cited
  • 2020Personalization of Products in the Industry 4.0 Concept and Its Impact on Achieving a Higher Level of Sustainable Consumption82 cited
  • 2012The next industrial revolution: Integrated services and goods81 cited
  • 2019The Effect of Online Customization on Consumers’ Happiness and Purchase Intention and the Mediating Roles of Autonomy, Competence, and Pride of Authorship65 cited
  • 2022Implications of data-driven product design: From information age towards intelligence age62 cited
  • 2007Mass customization research: trends, directions, diffusion intensity, and taxonomic frameworks62 cited
  • 2022A novel smart product-service system configuration method for mass personalization based on knowledge graph59 cited
  • 2011Manufacturing and services: From mass production to mass customization59 cited
  • 2020Incorporating customer personalization preferences in open product architecture design54 cited
  • 2011Linking supply chain management with mass customization capability48 cited
  • 2013Strategic framework for industrial product-service co-design: findings from the microsystems industry48 cited
  • 2010Fabricating Consent: Three-Dimensional Objects as Rhetorical Compositions47 cited
  • 2013Product architecting for personalization45 cited
  • 2017Product personalization enabled by assembly architecture and cyber physical systems45 cited