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Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide
16 references·0 citing·47 second hop
Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide (2006)Advertising planning, ad‐agency use of ad…Diffusion of Innovations 1 (2019)Diffusion of Innovations 1Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Building organisational culture that stimulates creativity and innovation (2003)Building organisational cultu…The Discourse of Advertising (2001)The Discourse of AdvertisingBridging the Relevance Gap: Aligning Stakeholders in the Future of Management Research (2001)Bridging the Relevance Gap: A…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…A multidimensional approach to the adoption of innovation (1998)A multidimensional approach t…Winning through innovation : a practical guide to leading organizational change and renewal (1997)Winning through innovation : …MANAGEMENT FASHION (1996)MANAGEMENT FASHIONORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS. (1991)ORGANIZATIONAL INNOVATION: A …Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Absorptive Capacity: A New Pe…Language and Power (1989)Language and PowerDimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Advertising and Promotion Management (1987)Advertising and Promotion Man…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…Decoding Advertisements: Ideology and Meaning in Advertising (1978)Decoding Advertisements: Ideo…Organizational culture and leadership (1993)Organizational culture and job satisfaction (2003)Building a Climate for Innovation Through Transformational Leadership and Organizational Culture (2008)Expanding competitive advantage through organizational culture, knowledge sharing and organizational innovation (2021)Information and Consumer Behavior (1970)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Organizational Strategy, Structure, and Process (1978)The Structuring of Organizations (1989)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Corporate Social and Financial Performance: A Meta-Analysis (2003)Exploratory Innovation, Exploitative Innovation, and Performance: Effects of Organizational Antecedents and Environmental Moderators (2006)The Social Psychology of Organizations. (1979)An Evolutionary Theory of Economic Change. (1983)Toward a knowledge‐based theory of the firm (1996)Capitalism, Socialism and Democracy (1997)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)ASPECTS OF THE THEORY OF SYNTAX (1964)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Culture's Consequences: International Differences in Work-Related Values (1981)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Looking Forward and Looking Backward: Cognitive and Experiential Search (2000)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited (2003)The Theory of Economic Development (2003)Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning (2003)Feminist Critical Discourse Analysis: Articulating a Feminist Discourse Praxis1 (2007)Empowerment/Sexism: Figuring Female Sexual Agency in Contemporary Advertising (2008)Principles of Critical Discourse Analysis (1993)Discourse Analysis as Theory and Method (2002)Critical Discourse Analysis (2015)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1990Absorptive Capacity: A New Perspective on Learning and Innovation35,597 cited
  • 1989Language and Power6,679 cited
  • 1991ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS.6,520 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1996MANAGEMENT FASHION1,828 cited
  • 2003Building organisational culture that stimulates creativity and innovation1,781 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1978Decoding Advertisements: Ideology and Meaning in Advertising1,313 cited
  • 2001The Discourse of Advertising1,129 cited
  • 2001Bridging the Relevance Gap: Aligning Stakeholders in the Future of Management Research877 cited
  • 1987Advertising and Promotion Management868 cited
  • 1997Winning through innovation : a practical guide to leading organizational change and renewal799 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1998A multidimensional approach to the adoption of innovation

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