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The Moderating Role of Social Norms on the Effects of Product Placement in Television Fiction: A Field Study in Brazil
16 references·1 citing·43 second hop
The Moderating Role of Social Norms on the Effects of Product Placement in Television Fiction: A Field Study in Brazil (2015)The Moderating Role of Social Norms on th…The theory of planned behaviour: Reactions and reflections (2011)The theory of planned behavio…How Brand Community Practices Create Value (2009)How Brand Community Practices…The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The Predictive Validity of Mu…Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis (2003)Descriptive norms as an addit…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1 (2001)Utopian Enterprise: Articulat…Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)Efficacy of the Theory of Pla…The transsituational influence of social norms. (1993)The transsituational influenc…The theory of planned behavior (1991)The theory of planned behaviorWho is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Who is the Celebrity Endorser…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)The Theory of Reasoned Action…The Third-Person Effect in Communication (1983)The Third-Person Effect in Co…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…A study of normative and informational social influences upon individual judgment. (1955)A study of normative and info…Antecedents and consequences of consumers' attitudes toward product placements: evidence from India (2021)Antecedents and consequences …The Structure of Scientific Revolutions (1963)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Possessions and the Extended Self (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Dimensions of Brand Personality (1997)Dimensions of Brand Personality (1997)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)What is coefficient alpha? An examination of theory and applications. 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References

  • 1991The theory of planned behavior90,729 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 2001Efficacy of the Theory of Planned Behaviour: A meta‐analytic review9,964 cited
  • 1955A study of normative and informational social influences upon individual judgment.4,815 cited
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  • 1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
  • 2007The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs3,094 cited
  • 2009How Brand Community Practices Create Value2,441 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1983The Third-Person Effect in Communication1,957 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
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  • 2001Utopian Enterprise: Articulating the Meanings ofStar Trek's Culture of Consumption : Figure 1

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1,051 cited
  • 1993The transsituational influence of social norms.974 cited
  • 2002Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude792 cited
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    • 2021Antecedents and consequences of consumers' attitudes toward product placements: evidence from India11 cited