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Appeals and strategies of negative political advertising

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References

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2004Do Negative Messages Work?

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131 cited

2008The Dimensions of Negative Messages117 cited

2001Negative Campaigning by US Senate Candidates117 cited

2005Effects of Negative Political Advertising on Voting Intention: An Exploration of the Roles of Involvement and Source Credibility in the Development of Voter Cynicism116 cited

1993Negative Political Advertising and Voting Intent: The Role of Involvement and Alternative Information Sources97 cited

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2015Incivility in political advertisements: a look at the 2012 US presidential election31 cited