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Connecting in Megaclasses: The Netnographic Advantage
16 references·11 citing·42 second hop
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References

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  • 2019Content Analysis: An Introduction to Its Methodology15,420 cited
  • 2025Advances in Consumer Research13,264 cited
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  • 1998On Netnography: Initial Reflections on Consumer Research Investigations of Cyberculture

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637 cited
  • 1993Neocortex Size, Group Size, and the Evolution of Language604 cited
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