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From 1086 and 1984: direct marketing into the millennium
11 references·0 citing·35 second hop
From 1086 and 1984: direct marketing into the millennium (1998)From 1086 and 1984: direct marketing into…Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets (1997)Intimacy or intrusion? The pr…Issues in Customer Information Management (1996)Issues in Customer Informatio…Direct marketing communications in the UK: a study of growth, past, present and future (1996)Direct marketing communicatio…Database marketing and organizational learning theory: toward a research agenda (1996)Database marketing and organi…The role and status of UK database marketing (1995)The role and status of UK dat…Domesday marketing? From an inaugural lecture (1994)Domesday marketing? From an i…Database Marketing: Strategy or Tactical Tool? (1994)Database Marketing: Strategy …Marketing planning & strategy (1990)Marketing planning & strategyCompetitive superiority through data base marketing (1988)Competitive superiority throu…A MARKETING APPROACH FOR CUSTOMER RETENTION (1984)A MARKETING APPROACH FOR CUST…The Concept of the Marketing Mix (1964)The Concept of the Marketing …Success in Database Marketing: Some Crucial Factors (1992)Maintaining Customer Relationships through Effective Database Marketing: A Perspective for Small Retailers (1997)Aligning IT and marketing — The impact of database marketing and CRM (2005)Promotion management and marketing communications (1990)The Marketing Information Revolution (1994)The Unmanageable Consumer (2006)Developing Buyer-Seller Relationships (1987)Focus Groups: A Practical Guide for Applied Research (1989)The Commitment-Trust Theory of Relationship Marketing (1994)Relationship marketing in consumer markets: A comparison of managerial and consumer attitudes about information privacy (1997)The Dynamics Underlying Service Firm—Customer Relationships (2008)The role of intimacy in service relationships: an exploration (2010)A Behavioral Theory of the Firm (1963)Richard M. Cyert & James G. March, A Behavioral Theory of The Firm, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1963, 332 s. (1964)How information gives you competitive advantage (1985)A Conceptual Framework for Marketing Intelligence (2012)The evolution of CEO compensation over the organizational life cycle: A contingency explanation (2013)Direct marketing handbook (1984)Electronic markets and electronic hierarchies (1987)A History of Private Life (1989)IT enabled marketing: a framework for value creation in customer relationships (1997)Environmental Scanning for Information Technology: An Empirical Investigation (1997)An empirical model of marketing strategy and shareholder value (2012)Strategic marketing, marketing strategy and market strategy (2015)Creating a Marketing Intelligentsia (1991)Account planning in the new marketing and communications environment (has the Stephen King challenge been met?) (2003)Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level (1990)Tourism Destination Loyalty (2000)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Relationship approach to marketing in service contexts: The marketing and organizational behavior interface (1990)From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Towards Using Knowledge Discovery Techniques in Database Marketing for the Tourism Industry (2002)The relevance of retail loyalty strategy and practice for leisure/tourism (2005)Customer Retention Strategies and Customer Loyalty (2017)
this work references cited by second hop

References

  • 1964The Concept of the Marketing Mix961 cited
  • 1984A MARKETING APPROACH FOR CUSTOMER RETENTION414 cited
  • 1997Intimacy or intrusion? The privacy dilemma for relationship marketing in consumer markets90 cited
  • 1990Marketing planning & strategy77 cited
  • 1996Database marketing and organizational learning theory: toward a research agenda29 cited
  • 1988Competitive superiority through data base marketing17 cited
  • 1995The role and status of UK database marketing17 cited
  • 1994Database Marketing: Strategy or Tactical Tool?16 cited
  • 1996Issues in Customer Information Management13 cited
  • 1996Direct marketing communications in the UK: a study of growth, past, present and future11 cited
  • 1994Domesday marketing? From an inaugural lecture9 cited

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