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The Implications of the Internet on the Advertising Agency-Client Relationship

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2009Outcomes of advertiser–agency relationships42 cited
2010Integrating Advertising and Publicity41 cited
2017Marketing agency – client relationships: towards a research agenda40 cited

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2019Understanding Advertising Client–Agency Relationships in China: A Multimethod Approach to Investigate Guanxi Dimensions and Agency Performance17 cited

2013Intermediary roles in local mobile advertising: Findings from a Finnish study16 cited

2003The Case for Greater Agency Involvement in Strategic Partnerships15 cited

2012Determining the Integrated Marketing CommunicationTools for Different Stages of Customer Relationship inDigital Era14 cited

2003The Case for Greater Agency Involvement in Strategic Partnerships14 cited

2013Impact of Integrated Marketing Communication on Consumers Purchase Decisions11 cited

2014A Recent Look: Creative Professionals’ Perceptions of Creativity in Hong Kong9 cited

2009Creating and launching a challenger brand: a case study9 cited