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A Quasi-Game Theory Approach to Pricing

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References

1960Strategy and Market Structure361 cited
1966Price as an Indicator of Quality: Report on an Enquiry301 cited
1965Competitive Strategies for New Product Marketing Over the Life Cycle134 cited
1964A Note on the Relationship of Price and Imputed Quality131 cited
1971Quantitative Theories in Advertising.59 cited
1967Mathematical Model for a Duopolistic Market25 cited

Cited by

1989Static game theory models and their applications in management science36 cited
2005To Segment or not to Segment? An Investigation of Segmentation Strategy Success under Varying Market Conditions20 cited
2011Game theory as a marketing tool: uses and limitations14 cited
1973Price and consumer behaviour—A review11 cited

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