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Consequences of customer advocacy

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1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited

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2016Exploring Dimensions of Teachers’ OCB from Stakeholder’s Perspective: A Study in India29 cited
2015I complain for your good? Re-examining consumer advocacy27 cited
2021Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers21 cited
2023Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry18 cited
2021Impact of Perceived CSR on Brand Equity through Brand Admiration and Customer Advocacy Behaviour: Moderating Role of Brand Attitude and Customer Loyalty12 cited