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Measuring Social Values: A Content Analysis of Sunday Comics and Underground Comix
16 references·1 citing·38 second hop
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References

  • 1977Content Analysis in Consumer Research2,310 cited
  • 1982A Means-End Chain Model Based on Consumer Categorization Processes1,985 cited
  • 1977The Role of Personal Values in Marketing and Consumer Behavior783 cited
  • 1984Three Scales to Measure Constructs Related to Materialism: Reliability, Validity, and Relationships to Measures of Happiness694 cited
  • 1971How to Read Donald Duck: Imperialist Ideology in the Disney Comic513 cited
  • 1985Images of Ourselves: The Good Life in Twentieth Century Advertising383 cited
  • 2019The Greening of America368 cited
  • 1969Collective Search for Identity.329 cited
  • 2012Measuring the Cultural Values Manifest in Advertising292 cited
  • 1974The Americans: The Democratic Experience. by Daniel J. Boorstin286 cited
  • 1976Cultural Values Do Correlate with Consumer Behavior230 cited
  • 1983Worldly Possessions: Issues and Criticisms172 cited
  • 1976Toward a Sociology of Consumption156 cited
  • 1985The Changing Language of a Consumer Society: Brand Name Usage in Popular American Novels in the Postwar Era101 cited
  • 1951Value analysis: The nature and use of the method66 cited

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1971
The Changing Social Base of the American Student Movement
44 cited

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  • 2023The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio8 cited