Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Impact of Positioning Strategies on Corporate Performance

16 references·14 citing·43 second hop

FromToDepth

this work references cited by second hop

References

1977Estimating Nonresponse Bias in Mail Surveys10,334 cited
2000What is strategy5,834 cited
1988The Long Interview5,219 cited
2001Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach3,537 cited
2005Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance2,179 cited
2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,686 cited
1986Reliability and Validity in Qualitative Research1,460 cited
1981Positioning: The Battle for Your Mind1,060 cited
1999Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture1,012 cited
1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework874 cited
2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach801 cited
2003The performance impact of marketing resources709 cited
2002The GMS: A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance706 cited
1982Positioning your product429 cited
1998Competitive positioning and the resource-based view of the firm

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

324 cited

2007Advertising, Research and Development, and Systematic Risk of the Firm248 cited

Cited by

2018Impact of positioning strategies on franchise fee structure44 cited
2014Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework, and Research Agenda42 cited
2011Impact of positioning strategies on service firm performance41 cited
2017Strategic Brand Management36 cited
2010From a commodity to an experience: The moderating role of thematic positioning on congruity‐based product judgment29 cited
2013Approaches for Generating and Evaluating Product Positioning Strategy18 cited
2010Die Bestimmung der Repositionierungsintensität von Marken17 cited
2014Comparisons of media types and congruence in positioning of service brands16 cited
2023Typologies and taxonomies of positioning strategies: a systematic literature review12 cited
2014Understanding the Effectiveness of Positioning Bases With Regard to Customer Perceptions12 cited
2022Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position11 cited
2022B2B brand positioning – A capability (exploration x exploitation) based typology: Cases from the Middle East11 cited
2022Positioning through visual merchandising: Can multi-brand outlets do it?10 cited
2018Positioning strategies and congruence in the positioning of high‐end indigenous and foreign retailers in sub‐Saharan Africa: An illustration from Ghana10 cited