FIRM INTERNATIONALIZATION, TRANSACTION COSTS AND STRATEGIC CHOICE

Stan D. Reid

323 citations0/0 files storedInternational Marketing Review

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International Business and FDI Global trade and economics Outsourcing and Supply Chain Management

Abstract

Export expansion is usually conceptualized as a progressive organizational commitment ultimately leading to an international enterprise. However, such deterministic export behavior models are irreconcilable with a perspective which sees businesses as developing export structures to fit existing and potential foreign market opportunities. This paper examines how the formal administrative arrangements that firms use for conducting foreign trade are peculiarly fitted to achieve specific export performances. It shows how changes in these arrangements represent primarily organizational strategies for handling export transaction costs more efficiently.

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References

1975Journal of International Business Studies 1977The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms 1980Distribution Channels as Political Economies: A Framework for Comparative Analysis 1981The Decision-Maker and Export Entry and Expansion 1958Marketing Behavior and Executive Action

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