References

• 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
• 1985Measuring the Involvement Construct6,012 cited
• 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
• 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
• 2002Country as brand, product, and beyond: A place marketing and brand management perspective1,889 cited
• 1982Country-of-Origin Effects on Product Evaluations1,819 cited
• 1999A review and meta-analysis of country-of-origin research1,603 cited
• 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China1,545 cited
• 2001Response Styles in Marketing Research: A Cross-National Investigation1,261 cited
• 1994Consumer Ethnocentrism: A Test of Antecedents and Moderators961 cited
• 2004Domestic Country Bias, Country-of-Origin Effects, and Consumer Ethnocentrism: A Multidimensional Unfolding Approach801 cited
• 1994Country of Origin as a Stereotype: Effects of Consumer Expertise and Attribute Strength on Product Evaluations776 cited
• 2000Strategic Orientation and Firm Performance in an Artistic Environment702 cited
• 2005The influence of country image structure on consumer evaluations of foreign products671 cited