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GENERATING MARKETING STRATEGY PRIORITIES BASED ON RELATIVE COMPETITIVE POSITION
7 references·16 citing·44 second hop
GENERATING MARKETING STRATEGY PRIORITIES BASED ON RELATIVE COMPETITIVE POSITION (1986)GENERATING MARKETING STRATEGY PRIORITIES …Marketing Strategy: New Directions for Theory and Research (1983)Marketing Strategy: New Direc…Marketing Strategy and Differential Advantage (1983)Marketing Strategy and Differ…The Impact of Inferential Beliefs on Product Evaluations (1982)The Impact of Inferential Bel…Marketing, Strategic Planning and the Theory of the Firm (1982)Marketing, Strategic Planning…Marketing Warfare in the 1980s (1981)Marketing Warfare in the 1980sCompetitive Strategy: Techniques for Analyzing Industries and Competitors (1980)Competitive Strategy: Techniq…Importance-Performance Analysis (1977)Importance-Performance Analys…Integrating Kano Model and SIPA Grid to Identify Key Service Attributes of Fast Food Restaurants (2015)Integrating Kano Model and SI…Discussing measurement criteria and competitive strategies of green suppliers from a green law perspective (2014)Discussing measurement criter…The influence of competition on visitor satisfaction and loyalty (2013)The influence of competition …Examining How Manufacturing Corporations Win Orders (2013)Examining How Manufacturing C…Classification of the destination attributes in the content of competitiveness (by revised importance-performance analysis) (2012)Classification of the destina…Competitive importance-performance analysis of an Australian wildlife park (2011)Competitive importance-perfor…A transformation function corresponding to IPA and gap analysis (2009)A transformation function cor…Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality (2005)Building marketing strategies…The Importance-Performance Analysis of Service Quality in Administrative Departments of Private Universities in Thailand (2004)The Importance-Performance An…Literature Review: Service Quality in Educational Institutions (2004)Literature Review: Service Qu…An Extended Application of Importance-Performance Analysis (2001)An Extended Application of Im…Service Quality and the Sales Force: A Tool for Competitive Advantage (1999)Service Quality and the Sales…Measuring Service Quality in Hospitals: Scale Development and Managerial Applications (1999)Measuring Service Quality in …Importance‐Performance Analysis: (1994)Importance‐Performance Analys…Brand Performance Comparatives (1993)Brand Performance ComparativesImportance‐Satisfaction Analysis: A Diagnostic Tool for Organizational Change (1992)Importance‐Satisfaction Analy…The Competitive Advantage of Nations (1990)Firm Resources and Sustained Competitive Advantage (1991)The Competitive Advantage of Nations (1991)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Quality, satisfaction and behavioral intentions (2000)Visitor attraction management: A critical review of research 2009–2014 (2016)Dealing with pandemics: An investigation of the effects of COVID-19 on customers’ evaluations of hospitality services (2021)Smart governance for heritage tourism destinations: Contextual factors and destination management organization perspectives (2021)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)E-S-QUAL (2004)Enhancing service quality improvement strategies of fine-dining restaurants: New insights from integrating a two-phase decision-making model of IPGA and DEMATEL analysis (2012)Investigating the different approaches to importance–performance analysis (2014)Exploring different nationality perceptions of airport service quality (2016)The psychology of interpersonal relations. (1958)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Cognitive and Affective Priming Effects of the Context for Print Advertisements (1990)Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Why PLS-SEM is suitable for complex modelling? An empirical illustration in big data analytics quality (2017)Strategy formulation : analytical concepts (1978)Marketing Applications of the Analytic Hierarchy Process (1980)The art of Japanese management (1981)A Model for Studying R&D. 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this work references cited by second hop

References

  • 1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
  • 1977Importance-Performance Analysis4,319 cited
  • 1982Marketing, Strategic Planning and the Theory of the Firm522 cited
  • 1982The Impact of Inferential Beliefs on Product Evaluations481 cited
  • 1983Marketing Strategy: New Directions for Theory and Research333 cited
  • 1983Marketing Strategy and Differential Advantage203 cited
  • 1981Marketing Warfare in the 1980s143 cited

Cited by

  • 2011Competitive importance-performance analysis of an Australian wildlife park163 cited
  • 2012Classification of the destination attributes in the content of competitiveness (by revised importance-performance analysis)128 cited
  • 2009A transformation function corresponding to IPA and gap analysis114 cited
  • 1994Importance‐Performance Analysis:107 cited
  • 2004The Importance-Performance Analysis of Service Quality in Administrative Departments of Private Universities in Thailand106 cited
  • 1999Measuring Service Quality in Hospitals: Scale Development and Managerial Applications78 cited
  • 2005Building marketing strategies for state-owned enterprises against private ones based on the perspectives of customer satisfaction and service quality69 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1992Importance‐Satisfaction Analysis: A Diagnostic Tool for Organizational Change54 cited
  • 2004Literature Review: Service Quality in Educational Institutions50 cited
  • 2013The influence of competition on visitor satisfaction and loyalty47 cited
  • 2013Examining How Manufacturing Corporations Win Orders47 cited
  • 1993Brand Performance Comparatives46 cited
  • 2014Discussing measurement criteria and competitive strategies of green suppliers from a green law perspective46 cited
  • 2015Integrating Kano Model and SIPA Grid to Identify Key Service Attributes of Fast Food Restaurants39 cited
  • 1999Service Quality and the Sales Force: A Tool for Competitive Advantage34 cited
  • 2001An Extended Application of Importance-Performance Analysis31 cited